Memphis Depay Fronts PUMA’s Latest Exotek Sneaker Campaign

Exclusively for Foot Locker.

Footwear 
4.5K 0 Comments

Having first launched the Exotek sneaker earlier this year, sportswear label PUMA returns this season with two new colorways exclusively for Foot Locker Europe.

Accompanying the launch of the sneaker drop, PUMA taps footballer and Exotek ambassador Memphis Depay for its latest campaign. Boasting a multi-faceted career spanning sports, music, and philanthropy, Depay’s eclectic journey embodies the silhouette’s versatile design as well as the brand’s ethos of celebrating the beauty of self-expression.

With a streamlined shape and mixture of textures, the sneaker’s design lends itself to futuristic footwear sensibilities. The mesh upper is wrapped by a rib cage-inspired midsole whilst the toebox detailings bring a performance-driven look to the sleek silhouette. Opting for an understated PUMA logo across the lateral panels that add to the overall aesthetic, the sneaker is rounded off with the brand’s trademark Nitro technology that is utilized throughout the sole for maximized comfort and provides added stability to every step.

Now arriving in black and gray colorways, the new models are not only built for all-day comfort but are also crafted to complement any outfit, from a relaxed athleisure look to more performance-led styles.

The PUMA Exotek is available to purchase exclusively at Foot Locker stores and online now.

Read Full Article

What to Read Next

Memphis Depay and MC Hariel Release a Funk Collaboration Bridging Football and Favelas
Music

Memphis Depay and MC Hariel Release a Funk Collaboration Bridging Football and Favelas

Brazilian funk icon MC Hariel teams up with Dutch football star Memphis Depay for a groundbreaking EP.

Official Look at Fumito Ganryu and Puma’s GV Special Sneakers
Footwear

Official Look at Fumito Ganryu and Puma’s GV Special Sneakers

Marking the brands’ first collaboration.

PUMA's AI-Driven Inverse Sneaker Is Out Now
Footwear

PUMA's AI-Driven Inverse Sneaker Is Out Now

The ‘Inverse’ was developed with the aid of generative AI tools, which birthed the concept from archival PUMA sneakers.


Penn Badgley Fronts Moncler’s Spring 2025 Campaign
Fashion

Penn Badgley Fronts Moncler’s Spring 2025 Campaign

The collection is available now.

JW Anderson Drops Special-Edition Pigeon Clutch by Anthea Hamilton
Fashion 

JW Anderson Drops Special-Edition Pigeon Clutch by Anthea Hamilton

Featuring hydro-dipped artwork that makes each bag unique.

The Hypeart Guide to Frieze London 2023
Art

The Hypeart Guide to Frieze London 2023

The global art fair celebrates 20 years at its flagship location with the most international iteration to date.

ECCO Labs Reveals All-New "BIOM INFINITE" Sneaker Silhouette
Footwear

ECCO Labs Reveals All-New "BIOM INFINITE" Sneaker Silhouette

Allowing wearers to adjust the feeling and performance of the sneaker to meet their unique activity needs by changing core components.

A 1963 Ferrari 250 GT Lusso Is Set To Realize Over $1M at Auction
Automotive

A 1963 Ferrari 250 GT Lusso Is Set To Realize Over $1M at Auction

One of only 350 examples.

Miu Miu Takes the Throne as World's Hottest Brand and Ferragamo Enters the Race In Q3 2023
Fashion 

Miu Miu Takes the Throne as World's Hottest Brand and Ferragamo Enters the Race In Q3 2023

Jonathan Anderson’s LOEWE is pushed into second place, seeing Bottega Veneta, Saint Laurent, and Moncler climb further up the list.


Nike Delivers Sustainable Dunk Low Next Nature in “Midnight Navy/Team Gold”
Footwear

Nike Delivers Sustainable Dunk Low Next Nature in “Midnight Navy/Team Gold”

Crafted with at least 20% recycled materials

NOAH and Lavenham Reunite for Sophomore Collaboration
Fashion 

NOAH and Lavenham Reunite for Sophomore Collaboration

Promoting the M-51 Fishtail Parka and Field Jacket through a contemporary lens.

New 'Guitar Hero' Game Could Be in the Works
Gaming

New 'Guitar Hero' Game Could Be in the Works

Thanks to Microsoft’s acquisition of Activision-Blizzard-King.

50 Cent Has Sponsored an All-Girls Under-14s Football Team in Cardiff
Sports 

50 Cent Has Sponsored an All-Girls Under-14s Football Team in Cardiff

With the rapper’s name and corresponding G-Unit logo appearing on the front of a new away kit and club tracksuit.

Emerging Artists Take Center Stage In Dr. Martens and SBTV's Music-Led Partnership
Music 

Emerging Artists Take Center Stage In Dr. Martens and SBTV's Music-Led Partnership

Seeing Amaria BB, BERWYN, and Deyaz perform breakout songs in North-West London’s Boot Room.

More ▾