Emerging Artists Take Center Stage In Dr. Martens and SBTV's Music-Led Partnership

Seeing Amaria BB, BERWYN, and Deyaz perform breakout songs in North-West London’s Boot Room.

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Dr. Martens is focused on community, channeling its heritage towards uplifting creatives worldwide. Its UK branch is compelled by innovation, teaming up with London-based music platform SBTV to champion three rising artists.

Jamal Edwards‘ SBTV has spearheaded the careers of chart-topping artists for decades, including Ed Sheeran, Dave, J Hus, AJ Tracey, and Krept & Konan. Dr. Martens’ SBTV collaboration allows emerging artists to shine bright, endorsing up-and-coming talent across live performance sessions. The duo welcomes R&B singer-songwriter Amaria BB, alternative artist Deyaz, and 26-year-old rapper BERWYN to define the next generation of British talent.

Dr. Martens’ Boot Room in North-West London gives each artist tools to perform their breakout songs. The recitals are captured in STBV’s A64 acoustic format and shared on the platform’s boundary-breaking YouTube channel.

Take a behind-the-scenes look at the artists promoted in Dr. Martens’ collaboration with SBTV in the gallery above. You can watch performances by Deyaz, BERWYN, and Amaria BB via SBTV’s YouTube channel.

In case you missed it, Feng Chen Wang’s fourth UGG collaboration is high in the sky.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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