PUMA’s King Indoor Royalty Wins Big
PUMA Top 100
German Sportswear Company
Profile
Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
The streamlined silhouette features a premium leather upper, high-vis rope laces, hiking-style sole tooling, and more.
Reviewing the past season’s kicks, from Aaron Gordon to Zion Williamson.
Featuring a new NITROFOAM™ ELITE compound and breathable ULTRAWEAVE material.
After 26 years at adidas including stints leading Originals, Y-3 and YEEZY, Hoeld will make the short 1.2-mile stroll across the village to start his new job in July.
Debuting in an out-of-this-world “Alien Skin” colorway.
Out this month, the WNBA MVP’s latest signature shoe is packed with PUMA Hoops’ most-advanced tech.
Featuring a vibrant “Glowing Pink” and a sleek “Black” edition.
The three-shoe campaign is accompanied by new silhouettes from Bad Bunny x adidas, A$AP Rocky x PUMA, special pairs for Air Max Day, and more.
Another eye-catching reimagination of the disruptive sneaker.
Featuring Gryffindor and Slytherin Palermo sneakers. quidditch-inspired apparel, spellbinding accessories and more.
Founder Mats Rombaut breaks down his debut collaboration with the German sportswear brand, recounts his time as the head of footwear at YEEZY, and more.
