PUMA

PUMA Top 100

German Sportswear Company

Profile

Industries
Founded 1924
Headquarters Herzogenaurach, Germany

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Description

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections

Meet the PUMA Mostro Disccord, A$AP Rocky's New Signature Shoe
Footwear

Meet the PUMA Mostro Disccord, A$AP Rocky's New Signature Shoe

Designer Jon Tang shares how he and Flacko find synergy, why PUMA’s Disc System landed on the Mostro for the first time, and more.

PUMA Named the Premier League's Official Partner
Sports

PUMA Named the Premier League's Official Partner

Along with being the Official Ball Supplier, the German sportswear label will work with the League on grassroots football programs, marketing campaigns, and more.


LaMelo Ball's PUMA MB.04 Goes Golden
Footwear

LaMelo Ball's PUMA MB.04 Goes Golden

This new “Golden Child” colorway drops tomorrow.

PUMA's Sales Climbed 4% in 2024
Fashion

PUMA's Sales Climbed 4% in 2024

However, the company’s profitability remained stagnant amid geopolitical and macroeconomic challenges.

Closer Look at the Balenciaga x PUMA Collection
Footwear

Closer Look at the Balenciaga x PUMA Collection

Featuring the Ultrasoft Speedcat silhouette, sportswear apparel and more.

PUMA x LaQuan Smith Present Second Collaboration
Footwear

PUMA x LaQuan Smith Present Second Collaboration

With two new Speedcat silhouettes at the core of the boxing-inspired foray.

A$AP Rocky's PUMA Mostro 3D Returns in Two Sleek New Shades
Footwear

A$AP Rocky's PUMA Mostro 3D Returns in Two Sleek New Shades

PUMA’s prickly silhouette surfaces in all-black and all-grey colorways.

New Sneaker Designs to Watch Out for in 2025
Footwear

New Sneaker Designs to Watch Out for in 2025

10 models from 10 different brands.

PUMA and Skepta Reboot the Skope Forever Mid in Black
Footwear

PUMA and Skepta Reboot the Skope Forever Mid in Black

Accented with bright turquoise laces for a fresh pop of color.

The ROMBAUT x PUMA Levitation Is Finally Here
Footwear

The ROMBAUT x PUMA Levitation Is Finally Here

Initially spotted in the brand’s runway show in Paris last year, the special project has just landed on shelves.

PUMA Mostro OG Spikes Up the Sneaker Game with Three Striking Colorways
Footwear

PUMA Mostro OG Spikes Up the Sneaker Game with Three Striking Colorways

Dropping this weekend.

The Collina Strada x PUMA Mostro Is Available Now
Footwear

The Collina Strada x PUMA Mostro Is Available Now

Flourishing in three colorways.

 

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