PUMA

PUMA Top 100

German Sportswear Company

Profile

Industries
Founded 1924
Headquarters Herzogenaurach, Germany

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Description

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections

Official Images of PUMA’s Mostro Mule in “Sea Kelp” & “Lilac Frost”
Footwear

Official Images of PUMA’s Mostro Mule in “Sea Kelp” & “Lilac Frost”

Featuring spiked rubber outsoles.

Salehe Bembury Reveals the PUMA Hali 1
Footwear

Salehe Bembury Reveals the PUMA Hali 1

Designed by Bembury, it serves as Tyrese Haliburton’s first signature shoe.


PUMA and OPEN YY Blend Sporting Heritage with Streetwear Sophistication in Second Collab Collection
Footwear

PUMA and OPEN YY Blend Sporting Heritage with Streetwear Sophistication in Second Collab Collection

Dropping next week.

Supreme & GOODENOUGH's Nike Air Force 1 Low Leaps Into This Week's Best Footwear Drops
Footwear

Supreme & GOODENOUGH's Nike Air Force 1 Low Leaps Into This Week's Best Footwear Drops

Arriving alongside another Salehe Bembury x Crocs Pollex Clog, more New Balance MADE in USA kicks, Hayley Wilson’s Nike SB Dunk Low, and more.

Amelia Gray Fronts New PUMA Mostro Campaign
Footwear

Amelia Gray Fronts New PUMA Mostro Campaign

Stepping out in the “Pelé Yellow” colorway that drops later this week.

The New Balance 1300JP Makes Its Fabled Return in This Week's Best Footwear Drops
Footwear

The New Balance 1300JP Makes Its Fabled Return in This Week's Best Footwear Drops

The once-every-five-years release is accompanied by collabs from A$AP Rocky x PUMA, WORKSOUT x Nike, Wales Bonner x adidas, and more.

The Mostro Gabbia Leather Joins A$AP Rocky x PUMA Lineup Ahead of Upcoming Drop
Footwear

The Mostro Gabbia Leather Joins A$AP Rocky x PUMA Lineup Ahead of Upcoming Drop

Featuring a premium leather upper, TPU midfoot piece and a removable cage.

PUMA’s AC Milan 2025/26 Home Kit Honors Heritage With Flame-Adorned Stripes
Fashion

PUMA’s AC Milan 2025/26 Home Kit Honors Heritage With Flame-Adorned Stripes

Set to make its on-pitch debut at the team’s season finale against Monza.

A$AP Rocky Returns to the PUMA Inhale and Mostro
Footwear

A$AP Rocky Returns to the PUMA Inhale and Mostro

His new kicks are set to drop next week alongside complementary apparel options.

Streetsnaps: Teoni Hinds
Art

Streetsnaps: Teoni Hinds

Presented by PUMA
The London-based artist discusses her aesthetic, community workshops and styling the PUMA H-Street sneaker.

An Official Look at Aries x PUMA’s Mostro Craft and Mostro Mid Sneaker Collaboration
Footwear

An Official Look at Aries x PUMA’s Mostro Craft and Mostro Mid Sneaker Collaboration

Crafted with suede and leather uppers.

Disruptive or Uniform: Where Do You Land on the Style Spinner?
Footwear

Disruptive or Uniform: Where Do You Land on the Style Spinner?

Presented by PUMA
Hypebeast creates versatile looks around the latest PUMA Mostro “Metallic” sneaker.

 

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