Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Drake Is Gifted Custom Air Jordan 1s From BespokeIND
Footwear

Drake Is Gifted Custom Air Jordan 1s From BespokeIND

OVO vibes.

A Pair of Worn Air Jordan 1s Auctioned off for a Record Price of $55,000 USD
Footwear

A Pair of Worn Air Jordan 1s Auctioned off for a Record Price of $55,000 USD

Worn by MJ during the 1985-86 season.


Off-White™, KAWS, Yeezy and More Square Off for Supremacy in This Week's Sneaker Drops
Footwear

Off-White™, KAWS, Yeezy and More Square Off for Supremacy in This Week's Sneaker Drops

Heavy-hitters take the main stage.

UPDATE: Jordan Brand Switches Things up with Air Jordan 1 "Bred Toe"
Footwear

UPDATE: Jordan Brand Switches Things up with Air Jordan 1 "Bred Toe"

The best of both worlds.

What Went Down at Footpatrol's Virgil Abloh x Nike "The Ten" Release
Footwear

What Went Down at Footpatrol's Virgil Abloh x Nike "The Ten" Release

See how the London retailer celebrated the reimagined icons.

Official Virgil Abloh x Nike "The Ten" SNKRS Release Schedule
Footwear

Official Virgil Abloh x Nike "The Ten" SNKRS Release Schedule

Make sure to set your alarms.

UPDATE: Air Jordan 6 "Gatorade" in Green Suede Gets a New Release Date
Footwear

UPDATE: Air Jordan 6 "Gatorade" in Green Suede Gets a New Release Date

Releasing this fall.

This Air Jordan 13 PE Colorway Is Dedicated to the Oregon Ducks
Footwear

This Air Jordan 13 PE Colorway Is Dedicated to the Oregon Ducks

Get your first look here.

The New "Igloo" Colorway of the Air Jordan 1 Retro High OG
Footwear

The New "Igloo" Colorway of the Air Jordan 1 Retro High OG

Will it drop this year?

The Air Jordan 5 Gets a Premium "Bordeaux" Makeover
Footwear

The Air Jordan 5 Gets a Premium "Bordeaux" Makeover

Luxe leather and all.

KAWS x Air Jordan 4 Black, a Closer Look
Footwear

KAWS x Air Jordan 4 Black, a Closer Look

The release date has been confirmed.

Jordan Brand President Discusses Struggle to Remain Relevant
Footwear

Jordan Brand President Discusses Struggle to Remain Relevant

“We have to figure out how to keep the brand connected to young consumers.”

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