Up Close With Eminem’s Air Jordan 3 “Super Bowl”
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
As seen on the feet of Slim Shady during his Super Bowl LVI halftime show in 2022.
Paired with “Anthracite” for a panda-like palette.
Nodding to the Beijing Streetball Tournament.
Take an official look at the bright colorway as it drops before the month’s end.
Combining with “Chalk” and “Hyper Grape” to create a new look for the 1994 model.
Joining a “Beach” colorway that we previewed previously.
A nod to the 20th anniversary of the very first Air Jordan collaboration.
The long-awaited sneaker is accompanied by projects from Jacquemus x Timberland, NIGO x Nike, atmos x On, and more.
A newly-revealed SKU hints at a potential “Bred” drop later this year.
