Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

The Air Jordan 5 SE "Oregon" Is Rumored to Release This Year
Footwear

The Air Jordan 5 SE "Oregon" Is Rumored to Release This Year

Inspired by 2014’s player-exclusive.

First Look At the Air Jordan 1 Retro High OG "Satin Snake"
Footwear

First Look At the Air Jordan 1 Retro High OG "Satin Snake"

Combining three of Jordan Brand’s preferred materials with a classic color scheme.


Air Jordan 34 Low "Regency Purple" Offers Spring-Friendly Look
Footwear

Air Jordan 34 Low "Regency Purple" Offers Spring-Friendly Look

With vivid colorblocking and bold patterns.

Jordan Why Not Zer0.3 Gets Super Soaker-Themed "Splash Zone" Makeover
Footwear

Jordan Why Not Zer0.3 Gets Super Soaker-Themed "Splash Zone" Makeover

Water droplets, splash graphics and a special box complete the pair.

Jordan Brand Athletes and Artists Reflect on Their "Defining Moments"
Footwear

Jordan Brand Athletes and Artists Reflect on Their "Defining Moments"

Don Tolliver, Manny Machado, Tim Hardaway Jr and more celebrate the legendary Air Jordan 6 “DMP.”

Air Jordan 1 Mid "Incredible Hulk" Gets Angry
Footwear

Air Jordan 1 Mid "Incredible Hulk" Gets Angry

Dr. Bruce Banner would surely approve.

Air Jordan 34 Low Arrives in "Pure Platinum"
Footwear

Air Jordan 34 Low Arrives in "Pure Platinum"

Offering crisp summertime style to match its technical construction.

Take a Closer Look at the Air Jordan 1 Retro High OG "Japan Grey"
Footwear

Take a Closer Look at the Air Jordan 1 Retro High OG "Japan Grey"

Rumored to arrive this summer.

Jordan Brand Wins Eight-Year Legal Battle Against Qiaodan Sports
Footwear

Jordan Brand Wins Eight-Year Legal Battle Against Qiaodan Sports

Affecting just four of Qiaodan Sports’ 74 trademarks in China.

A Complete Look at the Air Jordan 4 "Lucid Green"
Footwear

A Complete Look at the Air Jordan 4 "Lucid Green"

Bright highlights define the women’s exclusive.

Air Jordan 1 Retro High OG "Light Smoke Grey" Is Ready for Summer
Footwear

Air Jordan 1 Retro High OG "Light Smoke Grey" Is Ready for Summer

With a fresh-yet-familiar mix of hues and materials.

Air Jordan 6 "DMP" Grabs the Gold In This Week's Best Footwear Drops
Footwear

Air Jordan 6 "DMP" Grabs the Gold In This Week's Best Footwear Drops

Alongside Casablanca and New Balance’s highly-anticipated 327, the YEEZY BOOST 350 V2 “Linen” and fresh signature styles for Nike Basketball athletes.

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