Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

The Air Jordan 1 High OG "Court Purple" Brings Back "Metallic Pack" Memories
Footwear

The Air Jordan 1 High OG "Court Purple" Brings Back "Metallic Pack" Memories

An upcoming shiny two-tone look.

Guo Ailun Receives His Own Air Jordan 35 Low PE
Footwear

Guo Ailun Receives His Own Air Jordan 35 Low PE

The professional Chinese hooper adds another clean PE to his repertoire.


Air Jordan 12 Low to Release in Icy "Easter" Colorway
Footwear

Air Jordan 12 Low to Release in Icy "Easter" Colorway

Crisp white leather, iridescent flourishes and chilly blue soles collide on this low-cut iteration of a classic silhouette.

Aleali May Brings Her Singular Style to the Air Jordan 1 High Zoom CMFT
Footwear

Aleali May Brings Her Singular Style to the Air Jordan 1 High Zoom CMFT

The AJ1 queen adds striking satin and a unique ultra-high collar to the popular model.

Air Jordan 1 Low Lands In Fluorescent "Limelight" Colorway
Footwear

Air Jordan 1 Low Lands In Fluorescent "Limelight" Colorway

An eye-catching hue for the classic silhouette.

Jordan Brand Crafts New Air Jordan 5 PE for the Oklahoma Sooners Football Team
Footwear

Jordan Brand Crafts New Air Jordan 5 PE for the Oklahoma Sooners Football Team

Revealed by head coach Lincoln Riley.

The Air Jordan 1 "Royal" Is Back ... Sort Of
Footwear

The Air Jordan 1 "Royal" Is Back ... Sort Of

It’s actually an Air Jordan 1 Mid and it’s called the “Hyper Royal,” but there are a good amount of similarities.

Paris Saint-Germain and Jordan Brand Head to Space With Fourth Kit and Capsule
Sports

Paris Saint-Germain and Jordan Brand Head to Space With Fourth Kit and Capsule

The Milky Way-inspired colorway covers apparel and a Jordan 1 High Zoom.

Air Jordan 35 Receives Bright "Sunset" Gradients
Footwear

Air Jordan 35 Receives Bright "Sunset" Gradients

Luminous hues detail the sleek hi-tops.

Official Images of the Trophy Room x Air Jordan 1
Footwear

Official Images of the Trophy Room x Air Jordan 1

Inspired by the 1985 NBA All-Star Game “freeze-out,” and complete with Michael Jordan’s signature printed on the heel.

Air Jordan 1 High Zoom CMFT Surfaces in "Sail"
Footwear

Air Jordan 1 High Zoom CMFT Surfaces in "Sail"

The airy style boasts a sporty mesh Swoosh and a special Zoom graphic on its insole.

Air Jordan 1 Low Lands In Bright "University Blue" and "University Gold"
Footwear

Air Jordan 1 Low Lands In Bright "University Blue" and "University Gold"

Fresh updates for the court classics.

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