Jordan Brand Honors Beijing’s Streetball Culture With This Air Jordan 6 Low “Dongdan” Colorway
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Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Paying homage to the annual Sunset Dongdan streetball tournament.
And it features a rugged build inspired by workwear.
Oregon PE lovers, this one’s for you.
On the feet of La Flame’s longtime friend DJ Chase B.
Inspired by street culture fused with traditional golf.
Earthy tones and vivid accents collide on this holiday season offering from Jordan Brand.
A chopped-down take on the popular Air Jordan 1 “Bred Toe” from 2018.
This patent leather-adorned makeup is expected to drop this holiday season.
A dash of regal style arrives on Michael Jordan’s 12th signature sneaker.
Totaling 32.74 carats and 150 grams of 14k white gold.
FTC’s Nike SB Dunk Low, Off-White™ x Nike Air Zoom Tempo NEXT% and the Air Jordan 12 “Twist” are also slated to launch.
Looking at how Zion Williamson is influencing the sport on both sides of the Atlantic.
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