Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

An Early Look at the Air Jordan 14 "Ginger"
Footwear

An Early Look at the Air Jordan 14 "Ginger"

The motorsport-inspired silhouette makes a return.

Jordan Brand Presents the Air Jordan 3 "Dark Iris"
Footwear

Jordan Brand Presents the Air Jordan 3 "Dark Iris"

Adding to Jordan Brand’s lineup of colorways for the year.


Guo Ailun's Air Jordan 36 Low PE Is Unveiled
Footwear

Guo Ailun's Air Jordan 36 Low PE Is Unveiled

Heel tabs bear the CBA hooper’s initials for personal flair.

Take an Official Look at the Travis Scott x Air Jordan 1 Low "Reverse Mocha"
Footwear

Take an Official Look at the Travis Scott x Air Jordan 1 Low "Reverse Mocha"

Seemingly confirming rumors of an upcoming release.

"Chicago"-Like Tones Arrive on the Air Jordan 1 Low
Footwear

"Chicago"-Like Tones Arrive on the Air Jordan 1 Low

Featuring familiar color blocking.

An Early Look at the Air Jordan 3 OG "Fire Red"
Footwear

An Early Look at the Air Jordan 3 OG "Fire Red"

Carrying the OG Nike Air logo at the heel.

Zion Williamson Teases an Air Jordan 1 Low OG "Voodoo"
Footwear

Zion Williamson Teases an Air Jordan 1 Low OG "Voodoo"

Matching the launch colorway of the Jordan Zion 2.

An Early Look at the Air Jordan 1 High OG "Twist 2.0"
Footwear

An Early Look at the Air Jordan 1 High OG "Twist 2.0"

Revamping the women’s colorway from 2019.

An Official Look at the Nina Chanel Abney x Air Jordan 2 SE
Footwear

An Official Look at the Nina Chanel Abney x Air Jordan 2 SE

Set to release alongside her Air Jordan 2 Low SE.

The Air Jordan 1 Low Receives a Bold "Black/Olive/Bright Crimson" Colorway
Footwear

The Air Jordan 1 Low Receives a Bold "Black/Olive/Bright Crimson" Colorway

A standout take on the low-cut classic.

Take an Official Look at the Nina Chanel Abney x Air Jordan 2 Low SE
Footwear

Take an Official Look at the Nina Chanel Abney x Air Jordan 2 Low SE

The collaboration with the African American contemporary artist continues.

An Early Look at the Air Jordan 9 "Fire Red"
Footwear

An Early Look at the Air Jordan 9 "Fire Red"

The classic Jordan Brand colorway hits the Air Jordan 9 for the first time.

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