Take an Official Look at the Air Jordan 1 Low “Bordeaux”
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
JJJJound’s Reebok NPC III collaboration, Union’s final two Cortez team-ups and more are also dropping.
Featuring hoodies, crewneck sweaters, T-shirts, sweatpants, shorts, accessories and more.
Reminiscent of 2021’s Air Jordan 1 “Hyper Royal.”
Building on the iconic “Chicago” colorway.
Taking place in Chicago, the basketball community celebrates women’s contributions to the game.
The weather-resistant Air Jordan 1 variant returns for its second year.
James Whitner remixes the classic model with a luxe black and burgundy scheme.
The elite high school basketball circuit gets its own Air Jordan 1 Low OG and Air Jordan 36 Low colorways.
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