Travis Scott Reunites With Jordan Brand With an Air Jordan 1 Low OG Collab in This Week's Best Footwear Drops
JJJJound’s Reebok NPC III collaboration, Union’s final two Cortez team-ups and more are also dropping.
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Anticipation is high this week in the sneaker community because there are a plethora of coveted items on the release calendar such as Travis Scott‘s long-awaited Air Jordan 1 Low OG “Reverse Mocha” collaboration, a Jackie Robinson-inspired Dunk from Nike a new JJJJound x Reebok team-up and more. However, before we go in-depth into the third week of July’s best launches, let’s take a step back and summarize the bigger sneaker headlines from last week.
HYPEBEAST‘s ongoing Sole Mates series continued with a brand new feature with Indonesia’s Isser Whitey James who discussed his affinity for Eminem’s ultra-rare Nike Air Force 1 Low “Encore” colorway. Major new headlines also sprung out from Nike’s camp as well. Rumors of a forthcoming Supreme x Nike ACG collection surfaced, more AMBUSH x Nike Air Adjust Force colorways were previewed and the Louis Vuitton x Nike Air Force 1 collection was finally released to the public via an online drop. On the Jordan Brand front, we saw the imprint officially unveil the J Balvin x Air Jordan 2, caught first glimpses of the A Ma Maniére x Air Jordan 12 and Air Jordan 2 “Chicago,” and even discovered rumors of another Travis Scott x Air Jordan 1 Low OG team-up.
A flurry of new pieces were also uncovered from adidas. The Three Stripes company teased a brand new laceless silhouette, revealed the YEEZY BSKTBL Knit “Slate Onyx” colorway and announced am adidas “ADIMATIC HM” collaboration with HUMAN MADE. Other brands that hopped into the mix included Under Armour which highlighted its new Curry 4 “FloTro,” New Balance which finally released its “Grey/White” 550 colorway and Suicoke which lined up with Carhartt WIP for a collaborative project.
All caught up? Perfect. Sift through this week’s best releases here below and be sure to browse the HBX online store to up your rotation this season.
Nike Dunk Low “Jackie Robinson”
Nike
Nike
Nike
Release Date: July 19
Release Price: $130 USD
Where to Buy: SNKRS
Why You Should Cop: Jackie Robinson will forever be remembered for knocking down baseball’s racial barrier and becoming the first African American to play in the MLB. And so Nike is honoring him with his own special Dunk Low colorway that comes fitted with a Brooklyn Dodgers color scheme and his iconic quote from 1947, “I’m not concerned with your liking or disliking me…All I ask is that you respect me as a human being” printed on the overlays.
Travis Scott x Air Jordan 1 Low OG “Reverse Mocha”
Cactus Jack
Cactus Jack
Cactus Jack
Release Date: July 21
Release Price: $150 USD
Where to Buy: Travis Scott (Raffle Closed) and Slam Jam
Why You Should Cop: After dropping collaborative takes atop the Air Max 1 and Air Trainer 1, Travis Scott has revisited his ongoing partnership with Jordan Brand to drop his Air Jordan 1 Low OG “Reverse Mocha” collaboration. As you can gather from its moniker, it’s essentially a flipped variation of this first AJ 1 Low team-up that launched in 2019 as it comes fitted with white overlays, and coffee-esque brown toe boxes and quarter panels. Bold red accents are adopted again and spread to the tongue and heel branding while the lateral reverse Swooshes contrast with a creamy exterior.
Union LA x Nike Cortez
Nike
Nike
Nike
Nike
Nike
Nike
Release Date: July 21
Release Price: $130 USD
Where to Buy: Union LA
Why You Should Cop: Union LA and Nike continue to impress the sneaker community with their consistent stream of collaborations. And next up on the duo’s to-do list is concluding its Cortez capsule with the delivery of its “Smoke Grey” and “Lemon Frost” colorways. Each pair is fitted with bold and vibrant accents that adorn the side panel stripes while Union branding adorns the forefoot, tongues and heels.
COMME des GARÇONS HOMME PLUS x Nike Air Max Sunder
Dover Street Market
Release Date: July 21
Release Price: $350 USD
Where to Buy: Dover Street Market
Why You Should Cop: When it comes to working alongside Nike on footwear collaborations, CDG has a tendency to select obscure silhouettes. And this Summer, the Japanese brand has dug into the Swoosh’s 1999 archives to pick out the Air Max Sunder and fashion it in a trio of grayscale colorways. Minimal “Triple Black,” “White/Black” and “White” iterations have been engineered with heat welded overlays, zippered closures and tiny Swoosh branding.
JJJJound x Reebok NPC II
Jjjjound
Release Date: July 21
Release Price: $165 USD
Where to Buy: JJJJound
Why You Should Cop: JJJJound and Reebok have formed a real kinship thanks to its handful of sneaker collaborations like its previously-launched Club C and Classic Leather iterations. This July, the two parties have reconvened to produce a minimalistic version of the oft-forgotten NPC II. The kicks are produced with “Arctic White” tumbled leather and come accessorized with debossed JJJJound branding on the lateral walls. Additionally, the interiors have been lined with an ultra-plush Terry lining and “Marshmallow” midsole unit.
ASICS GEL-LYTE III “Jimon”
Atmos Tokyo
Atmos Tokyo
Atmos Tokyo
Release Date: July 21
Release Price: $147 USD
Where to Buy: atmos Tokyo
Why You Should Cop: Food and sneakers are two world that will often collide. We’ve seen it with the Ben & Jerry’s Nike SB Dunk Lows as well as the Saucony Shadow 6000 “Food Fight,” and now ASICS is further expanding the trend with its ASICS GEL-LYTE III “Jimon” colorway. This iteration is inspired by Jimon Terakado’s obsession with Japanese beef. Pony hair lines a majority of the upper in solid black and a trio of different Japanese beef options come embroidered into the heel. Additionally, the insoles are printed with graphics of perfectly marbled meat.
Social Status x Nike Air Max Penny 1 “Recess”
Social Status
Social Status
Social Status
Release Date: July 22
Release Price: $190 USD
Where to Buy: Social Status
Why You Should Cop: If you couldn’t cop last week, Social Status is giving its fans another opportunity to get their hands on its Air Max Penny 1 collection. The “Desert Sand” offering is releasing via SNKRS, but both offerings are slated to drop again as part of a community giveback initiative. Customers will be offered the chance to purchase a pair for themselves as well as enter the details of a person in need and/or organization that they want to donate a pair to. This is just another prime example of how The Whitaker Group is putting the community first and you’ve got to tip your hats off to them!
Liam Gallagher x adidas Spezial LG2 SPZ
Adidas
Adidas
Adidas
Release Date: July 22
Release Price: TBC
Where to Buy: CONFIRMED
Why You Should Cop: Liam Gallagher x adidas Spezial LG2 SPZL, TBC July 22
Oasis’ lead vocalist Liam Gallagher has been tapped by the Three Stripes to work on a brand new adidas Spezial LG2 SPZL collaboration. The kicks are anchored by a soft shade of “Chalk White” that covers most of the real estate while the strips provide neutral contrast thanks to their gray exteriors. Gallagher’s portrait arrives on the tongues for some personal flair.
Air Jordan 1 High “Varsity Red”
Sneaker Politics
Sneaker Politics
Sneaker Politics
Release Date: July 23
Release Price: $170 USD
Where to Buy: SNKRS and Sneaker Politics
Why You Should Cop: Air Jordan 1s continue to surge in volume and popularity, so Jordan Brand continues to pump out a plethora of new colorways. On deck is a brand new women’s “Varsity Red” colorway which comes complete with collegiate-inspired color-blocking and textured Swoosh logos. Its titular shade dyes the tumbled leather overlays and chenille-infused Swooshes while the collars are formed with lighter gray outers and crisp white toe boxes and quarter panels.
