Take an On-Foot Look at the Travis Scott x Air Jordan 1 Low OG SP “Black Phantom”
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Featuring a new bee motif.
Taking the low-tops to new heights.
The mid-cut silhouette takes a getaway to beachfront islands.
Derived from the 2014 Air Jordan 11 “Legend Blue.”
Continuing the collaborative relationship.
Arriving in the coming weeks.
Black and yellow for the winter.
After celebrating its 25th anniversary last year, the silhouette makes its retail return.
Slivers of silver poke out through the Swooshes and wings logos.
AMBUSH x Nike Air Adjust Force, the Air Jordan 13 “French Blue” and more are also slated to drop.
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