Check Out the Travis Scott x Air Jordan 1 Low OG SP “Black Phantom” With Swapped Laces
Jordan Brand Top 100
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Coming with three lace options.
Also known as the “Chicago Reimagined” colorway.
Introducing a new bee motif.
Lakers purple and gold makes a return to the Swoosh.
The mixed colorway arrives later this year.
Expressing the classic mix of “White/Varsity Red/Black.”
Aiming to continue to amplify the influence of HBCUs and their communities.
La Flame has more in the works.
Featuring “Beach” and “Cherrywood Red.”
Following the veteran racer’s Air Jordan 3-inspired car from earlier this year.
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