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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

FOSS Gives the ASICS GEL-Mai a Splash of Sunshine
Footwear

FOSS Gives the ASICS GEL-Mai a Splash of Sunshine

“Development Sunrize” offers a bold, contrasting colorway.
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4.6K   1 Comments
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ASICS Knits the GEL-Mai in "Triple White"
Footwear

ASICS Knits the GEL-Mai in "Triple White"

Summery GEL-cushioned kicks.
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7.0K   7 Comments
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Sports LAB by atmos & ASICS Reconnect for "Triple Black" GEL-Mai
Footwear

Sports LAB by atmos & ASICS Reconnect for "Triple Black" GEL-Mai

The two brands collide once more.
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5.0K   1 Comments
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atmos & ASICS' GEL-Inst.360 Receives Pastel Colorways
Footwear

atmos & ASICS' GEL-Inst.360 Receives Pastel Colorways

“Ivory” and “Apricot Ice” options.
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4.8K   1 Comments
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ASICS Reveals the Gel-MAI Knit MT in a Core Black Color Scheme
Footwear

ASICS Reveals the Gel-MAI Knit MT in a Core Black Color Scheme

A new kind of sock-like runner.
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4.7K   1 Comments
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atmos Links With ASICS for New GEL-Inst.360 Collaboration
Footwear

atmos Links With ASICS for New GEL-Inst.360 Collaboration

A subtle rework on the running model.
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5.9K   4 Comments
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Sasquatchfabrix. & ASICSTIGER Link up for Collaborative Capsule
Fashion

Sasquatchfabrix. & ASICSTIGER Link up for Collaborative Capsule

A matching tracksuit joins the GEL-PTG MT sneaker.
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5.9K   1 Comments
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Kiko Kostadinov x ASICS Sneaker Collaboration Continues
Footwear

Kiko Kostadinov x ASICS Sneaker Collaboration Continues

Second delivery.
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12.4K   13 Comments
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SASQUATCHFABRIX & ASICS Collaborate on 2-Way GEL-PTG MT Sneaker
Footwear

SASQUATCHFABRIX & ASICS Collaborate on 2-Way GEL-PTG MT Sneaker

With or without laces?
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7.9K   8 Comments
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ASICS Gets in the Holiday Spirit for GEL-Lyte III "Easter" Pack
Footwear

ASICS Gets in the Holiday Spirit for GEL-Lyte III "Easter" Pack

Three lighter-colored styles.
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5.4K   1 Comments
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ASICS Drops Lux GEL-Lyte III “Reptile” Pack
Footwear

ASICS Drops Lux GEL-Lyte III “Reptile” Pack

A luxurious black-and-white take on a classic.
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6.3K   1 Comments
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KICKS LAB. Crafts an ASICS GEL-Lyte III Fit for a Ninja
Footwear

KICKS LAB. Crafts an ASICS GEL-Lyte III Fit for a Ninja

Meet the “KL-Shinobi.”
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297   0 Comments
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