Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Seoul
  • Autry
  • Autry Medalist
  • Changbin
  • Autry Hyperway
  • Palace
  • Palace Skateboards
DropsShop
ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

Share Brand

Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
Read More

Share Brand

Share Brand

Latest Collections

Supreme, NBA and Nike Go Back in Time in this Week's Sneaker Releases
Footwear

Supreme, NBA and Nike Go Back in Time in this Week's Sneaker Releases

Plus the YEEZY 700 “Wave Runner” makes a bold return.
By /
24.0K   10 Comments
Save
ASICS Unleashes the GEL-Mai In "Peacoat Navy"
Footwear

ASICS Unleashes the GEL-Mai In "Peacoat Navy"

With subtle splashes of pink surfacing throughout.
By /
4.5K   4 Comments
Save
END. Looks to Japan With New ASICS Collaboration
Footwear

END. Looks to Japan With New ASICS Collaboration

A whole sneaker dedicated to wasabi.
By /
14.3K   6 Comments
Save
ASICS' GEL-Lyte Releases in "Rose Taupe" & "Dark Forest"
Footwear

ASICS' GEL-Lyte Releases in "Rose Taupe" & "Dark Forest"

New colorways to close out the winter.
By /
7.9K   4 Comments
Save
Kiko Kostadinov's ASICS Collab Spotlighted in New Editorial
Footwear

Kiko Kostadinov's ASICS Collab Spotlighted in New Editorial

Dropping imminently.
By /
11.6K   9 Comments
Save
asphaltgold & ASICS Launch Buttery-Soft GEL-DS Trainer
Footwear

asphaltgold & ASICS Launch Buttery-Soft GEL-DS Trainer

Set to debut via an innovative ticketing system.
By /
6.2K   3 Comments
Save
BEAMS x ASICS GEL-MAI G-TX Gets a Worldwide Release
Footwear

BEAMS x ASICS GEL-MAI G-TX Gets a Worldwide Release

Ideally designed for the streets.
By /
5.2K   3 Comments
Save
Kiko Kostadinov Doesn't Get the Dad Shoe Trend
Footwear

Kiko Kostadinov Doesn't Get the Dad Shoe Trend

We talk to the designer about his ASICS collaboration and his enduring love of workwear.
By /
20.5K   13 Comments
Save
Patta Spring/Summer 2018 & Eight Other Key European Drops
Fashion

Patta Spring/Summer 2018 & Eight Other Key European Drops

As well as releases from Très Bien, Craig Green & Wood Wood.
By /
9.7K   0 Comments
Save
PENSOLE & ASICS GEL-180 Debut Student-Designed "Fresh Up" Silhouette
Footwear

PENSOLE & ASICS GEL-180 Debut Student-Designed "Fresh Up" Silhouette

Foot Locker will host the exclusive launch of the limited edition sneaker.
By /
167   4 Comments
Save
A Closer Look at HAVEN's ASICS GEL-Lyte MT Collaboration
Footwear

A Closer Look at HAVEN's ASICS GEL-Lyte MT Collaboration

Inspired by Canada’s West Coast.
By /
4.6K   3 Comments
Save
BespokeIND Reimagines the Afew x ASICS GEL-Lyte III "Koi"
Footwear

BespokeIND Reimagines the Afew x ASICS GEL-Lyte III "Koi"

Handcrafted from scratch with real fish skin.
By /
9.6K   1 Comments
Save
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.