ASICS

ASICS Top 10

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Kyrie & SpongeBob Serve up Nautical Nonsense in This Week's Best Footwear Drops
Footwear

Kyrie & SpongeBob Serve up Nautical Nonsense in This Week's Best Footwear Drops

Along with collabs from Kiko Kostadinov x ASICS, mastermind JAPAN x Suicoke, Eric Koston x Jordan, & more.

Kiko Kostadinov & ASICS Return With GEL-SOKAT INFINITY II
Footwear

Kiko Kostadinov & ASICS Return With GEL-SOKAT INFINITY II

Featuring a new extended tongue inspired by archival wrestling shoes.


atmos Joins ASICS for Ultra-Breathable GEL-Lyte III "NEXKIN"
Footwear

atmos Joins ASICS for Ultra-Breathable GEL-Lyte III "NEXKIN"

Lightweight summer makeovers, complete with bold camouflage.

ASICS Drops a Duo of Dark and Vibrantly Colored GEL-KAYANO® 5 360 Models
Footwear

ASICS Drops a Duo of Dark and Vibrantly Colored GEL-KAYANO® 5 360 Models

Presented by ASICS
Contrasting color palettes.

ASICS Unveils Five New Colorways for Its GEL-QUANTUM 360 5 Silhouette
Footwear

ASICS Unveils Five New Colorways for Its GEL-QUANTUM 360 5 Silhouette

Equipped with Trusstic System technology.

PSG's AJ6 Faces off Against ManU's UltraBOOST in This Week's Best Footwear Drops
Footwear

PSG's AJ6 Faces off Against ManU's UltraBOOST in This Week's Best Footwear Drops

Alongside collaborations from Parra x Nike SB, nanamica x Dr. Martens, Engineered Garments x New Balance, and more.

Take a First Look at the Vivienne Westwood x ASICS GEL-Saga in White
Footwear

Take a First Look at the Vivienne Westwood x ASICS GEL-Saga in White

Drawing attention to what is typically the most overlooked part of footwear.

A Closer Look at Ronnie Fieg's ASICS GEL-KAYANO 5 OG "Oasis"
Footwear

A Closer Look at Ronnie Fieg's ASICS GEL-KAYANO 5 OG "Oasis"

Their long-lasting creative relationship continues.

ASICS Dresses Its GEL-KAYANO 5 360 in Stealthy "Triple Black"
Footwear

ASICS Dresses Its GEL-KAYANO 5 360 in Stealthy "Triple Black"

With added reflective detailing.

Ronnie Fieg's ASICS GEL-KAYANO 5 “Oasis” Is Dropping This Friday (UPDATE)
Footwear

Ronnie Fieg's ASICS GEL-KAYANO 5 “Oasis” Is Dropping This Friday (UPDATE)

Along with a matching apparel line.

atmos Reimagines Asics' GEL-PTG With Progressive Semi-Translucent Textiles
Footwear

atmos Reimagines Asics' GEL-PTG With Progressive Semi-Translucent Textiles

Inspired by the retro Fabre Point Getter silhouette from 1983.

Asics' Latest GEL-Quantum Infinity Is Imbued With Blue, Yellow and Red Gradients
Footwear

Asics' Latest GEL-Quantum Infinity Is Imbued With Blue, Yellow and Red Gradients

Decked with an Ortholite sockliner and shock absorbing midsole.

 

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