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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Chili Pepper Red Covers This ASICS GEL-Lyte V
Footwear

Chili Pepper Red Covers This ASICS GEL-Lyte V

Another solid ASICS Tiger release.
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5.5K   0 Comments
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ASICS Releases Special GEL-Lyte V Pack for New Yorkers
Footwear

ASICS Releases Special GEL-Lyte V Pack for New Yorkers

Knicks or Mets, rep your squad.
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8.8K   0 Comments
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ASICS Drops Canvas GEL-Lyte IIIs for Spring
Footwear

ASICS Drops Canvas GEL-Lyte IIIs for Spring

Complete with speckled midsoles and gum rubber outsoles.
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7.1K   0 Comments
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ASICS Unveils a GORE-TEX-Clad GEL-Lyte V "Ice"
Footwear

ASICS Unveils a GORE-TEX-Clad GEL-Lyte V "Ice"

A stylish all-weather runner for the spring.
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5.5K   0 Comments
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The North Face x ASICS GEL-Lyte III "The Apex" Customized Sneaker
Footwear

The North Face x ASICS GEL-Lyte III "The Apex" Customized Sneaker

A one-off concept we wish were real.
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43.1K   0 Comments
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ASICS 2016 Spring "Easter" Pack
Footwear

ASICS 2016 Spring "Easter" Pack

Including the GEL Saga and GEL Lyte Speed.
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5.3K   0 Comments
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ASICS Introduces Seamless, Monochromatic GEL-Lyte IIIs
Footwear

ASICS Introduces Seamless, Monochromatic GEL-Lyte IIIs

The GEL-Lyte III NS returns.
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8.8K   0 Comments
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Patta Takes Cues From Anime to Customize the ASICS GEL-Respector
Footwear

Patta Takes Cues From Anime to Customize the ASICS GEL-Respector

The Amsterdam favorite takes the GEL-Respector back to its Japanese roots.
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9.1K   0 Comments
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Ronnie Fieg Teases a New ASICS GEL-Lyte V Collab
Footwear

Ronnie Fieg Teases a New ASICS GEL-Lyte V Collab

A new “Rose Gold” or “Salmon” drop?
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14.6K   0 Comments
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ASICS Launches Undeniably Familiar GT-DS Silhouette
Footwear

ASICS Launches Undeniably Familiar GT-DS Silhouette

Talent imitates, genius steals.
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13.9K   0 Comments
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A Closer Look at the ASICS Tiger x Reigning Champ GEL-Lyte III Collaboration
Footwear

A Closer Look at the ASICS Tiger x Reigning Champ GEL-Lyte III Collaboration

Grey, blue, or black?
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48.5K   0 Comments
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ASICS GT-II "Chili"
Footwear

ASICS GT-II "Chili"

An underrated silhouette in chili pepper red with seasonal construction to boot.
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2.7K   0 Comments
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