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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Feature x ASICS GEL-Lyte V "Prickly Pear"
Footwear

Feature x ASICS GEL-Lyte V "Prickly Pear"

Inspiration from Las Vegas’ desert scenery.
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8.0K   0 Comments
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ASICS' Gel-Lyte III Is Next in Line to Receive the All-Red Treatment
Footwear

ASICS' Gel-Lyte III Is Next in Line to Receive the All-Red Treatment

Yes, another all red shoe.
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13.8K   0 Comments
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10 Last Minute Valentine's Day Gift Ideas
Fashion Guides

10 Last Minute Valentine's Day Gift Ideas

Love is in the air.
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24.5K   0 Comments
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ASICS Tiger and Reigning Champ Team up for a Range of Canadian-Made Essentials
Fashion

ASICS Tiger and Reigning Champ Team up for a Range of Canadian-Made Essentials

Highlighted by a trio of GEL-Lyte IIIs.
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17.8K   0 Comments
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ASICS GEL-Lyte EVO "Mint"
Footwear

ASICS GEL-Lyte EVO "Mint"

Minty fresh.
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5.3K   0 Comments
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ASICS Tiger Presents GEL-Lyte V "Indian Ink"
Footwear

ASICS Tiger Presents GEL-Lyte V "Indian Ink"

More blue.
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7.3K   0 Comments
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This ASICS GEL-Lyte III Gives a Nod to 'Back to the Future'
Footwear

This ASICS GEL-Lyte III Gives a Nod to 'Back to the Future'

The second colorway from the “Future” pack.
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10.9K   0 Comments
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ASICS Celebrates the Year of the Fire Monkey
Footwear

ASICS Celebrates the Year of the Fire Monkey

Getting in on the Chinese New Year festivities a little early.
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4.6K   0 Comments
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ASICS Taps the GEL-Lyte III & GEL-Lyte V for the "Volt Perfect" Pack
Footwear

ASICS Taps the GEL-Lyte III & GEL-Lyte V for the "Volt Perfect" Pack

Highlighted by an Air Max 95-like “Neon” colorway.
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3.8K   0 Comments
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ASICS GEL-Respector "Crystal Blue"
Footwear

ASICS GEL-Respector "Crystal Blue"

ASICS brings the pastels in for spring.
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11.7K   0 Comments
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A Closer Look at the mita sneakers x ASICS Tiger GEL-Lyte V "Trico"
Footwear

A Closer Look at the mita sneakers x ASICS Tiger GEL-Lyte V "Trico"

Now set for an overseas release.
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123   0 Comments
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Aqua Green Accents Highlight This ASICS GEL-Lyte III
Footwear

Aqua Green Accents Highlight This ASICS GEL-Lyte III

Off-white suede with green hits for spring.
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5.6K   0 Comments
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