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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

A Closer Look at the ASICS GEL-Lyte III "Japanese Textile"
Footwear

A Closer Look at the ASICS GEL-Lyte III "Japanese Textile"

A premium edition with selvedge denim that pays homage to the brand’s Japanese roots.
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30.6K   0 Comments
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Packer Shoes Is Dropping an Exclusive "Triple Red" ASICS GEL-Kayano Trainer
Fashion

Packer Shoes Is Dropping an Exclusive "Triple Red" ASICS GEL-Kayano Trainer

Available solely from the New Jersey-based retailer later today.
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6.3K   0 Comments
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A Closer Look at the Underrated UNITED ARROWS & SONS X ASICS GEL-Lyte V
Footwear

A Closer Look at the Underrated UNITED ARROWS & SONS X ASICS GEL-Lyte V

A subtle offering in monochromatic navy.
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11.4K   0 Comments
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ASICS Gel-Lyte V "Black Vs. White" Pack
Footwear

ASICS Gel-Lyte V "Black Vs. White" Pack

The sneaker drops in all-white and all-black colorways.
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7.7K   0 Comments
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ASICS Gel-Lyte III "Black Chili"
Footwear

ASICS Gel-Lyte III "Black Chili"

Another silhouette gets treated with bold hues.
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10.7K   0 Comments
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Offspring Kicks off Its 20th Anniversary Celebration With a Special ASICS GEL-Lyte V
Footwear

Offspring Kicks off Its 20th Anniversary Celebration With a Special ASICS GEL-Lyte V

A nod to the cobblestone streets and piazza of the very first Offspring store.
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8.8K   0 Comments
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ASICS Brings Polka-Dotted Denim to the GEL-Lyte V
Footwear

ASICS Brings Polka-Dotted Denim to the GEL-Lyte V

Denim and suede construction with an “Indian Ink” colorway.
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4.1K   0 Comments
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ASICS Adds Another GEL-Lyte III to Its "Indian Ink" Pack
Footwear

ASICS Adds Another GEL-Lyte III to Its "Indian Ink" Pack

Polka-dotted denim meets premium leather.
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10.8K   0 Comments
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What If These Sneakers Received the "What The..." Treatment?
Footwear

What If These Sneakers Received the "What The..." Treatment?

Executed by expert illustrator Cloakwork.
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11.0K   0 Comments
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ASICS Brings Red, White and Blue to the GT-II
Footwear

ASICS Brings Red, White and Blue to the GT-II

And suede construction to boot.
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3.4K   0 Comments
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ASICS GT-Cool Xpress "Mint"
Footwear

ASICS GT-Cool Xpress "Mint"

Another appealing colorway of the ’90s running shoe.
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4.8K   0 Comments
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Our Favorite Kicks Dropping This Saturday, March 5
Footwear

Our Favorite Kicks Dropping This Saturday, March 5

Nikes, Asics, Jordans, adidas, oh my.
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12.6K   0 Comments
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