The 16-year-old starlet represents the French fashion house alongside other K-pop artists, like Blackpink’s Jisoo and BTS’ Jimin.
Inspired by his latest album, ‘SANTIAGO,’ the collection includes 13 statement-making looks named after each track — and no, it’s not merch.
Featuring net knit longsleeves, rhinestone T-shirts, wide-legged denim shorts and more.
And wool from the Atlas Mountains.
Featuring nylon jackets, iconographic polos, casual shorts and more.
With an energetic music video directed by Decat.
With singlets, compression tops and crops, racing shorts, socks, hats and more.
Celebrating the legendary late rapper’s influence on hip-hop, through the lens of his sixth studio album.
Featuring tracks like “Collared Greens,” “Man of the Year,” “Studio,” “Californication” and more.
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The multi-year collaboration will see the former pro footballer “design and curate” capsule and seasonal collections for the Boss brand.
Galvanized by the queer “Rainbow Rodeos” that started in Nevada in the 1970s, the campaign stars Orville Peck, Violet Chachki and more.
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