NewJeans' Haerin Stars in Dior's Denim Oblique Jacquard Campaign

The 16-year-old starlet represents the French fashion house alongside other K-pop artists, like Blackpink’s Jisoo and BTS’ Jimin.

Fashion
9,884 Hypes 4 Comments

NewJeans member Haerin is among Dior’s freshest faces, and she’s just taken centerstage in a new campaign for the French luxury house.

Here, the artist models the Denim Dior Oblique jacquard, Maria Grazia Chiuri’s signature faded denim treatment that plants Dior’s emblems on Saddle bags, Book Totes, the Toujours and the East-West model in the brand’s 30 Montaigne line. On the partnership, Dior said, “This is an opportunity to celebrate the privileged ties binding more than ever the New Jeans singer and Dior. Between elegance and audacity, a unique friendship in the name of creativity.”

 

View this post on Instagram

 

A post shared by Dior Official (@dior)

Haerin is only the latest K-pop star to join Dior’s esteemed ambassador list, following the likes of Blackpink’s Jisoo, Exo’s Sehun, Astro’s Cha Eunwoo and BTS’ Jimin. In their respective roles, the artists represent the luxury label at key events and in promotional imagery across its fashion, beauty, and jewelry lines.

The rest of the NewJeans squad has strong ties to the luxury fashion space, too. Outside of Haerin’s Dior ambassadorship, Danielle has signed on to Burberry, Celine and YSL Beauty; Hanni has inked deals with Gucci and Armani Beauty; Minji has ties to Chanel, and Hyein is a face of Louis Vuitton. Together, the group has done several fashion collaborations and campaigns, including their most recent Nike Air Max shoot and their upcoming collection with Hiroshi Fujiwara.

See Haerin’s Dior Denim Oblique campaign in the gallery above.

Read Full Article

What to Read Next

Alex Morgan, Carissa Moore and More Star in Dior's Olympics and Paralympics Campaign
Fashion

Alex Morgan, Carissa Moore and More Star in Dior's Olympics and Paralympics Campaign

Fencers, swimmers, boxers, skateboarders and more swap sporting equipment for the atelier’s tools in a series of playful shots, ahead of this summer’s games.

Kim Jones Emphasizes the Oblique Motif in New Dior Gravity Leather Capsule
Fashion

Kim Jones Emphasizes the Oblique Motif in New Dior Gravity Leather Capsule

As a part of its Fall 2024 collection.

Rosalía Is the New Global Ambassador for Dior and Face of the Lady Dior Campaign
Fashion

Rosalía Is the New Global Ambassador for Dior and Face of the Lady Dior Campaign

The announcement comes after Rosalía wore Dior to the 2024 Met Gala.


Robert Pattinson Fronts Spring 2024 Dior Icons Campaign
Fashion

Robert Pattinson Fronts Spring 2024 Dior Icons Campaign

The capsule drops next month.

Bolt and Interesting Times Gang Reveal New Furniture Collection Made from Upcycled Cars
Design 

Bolt and Interesting Times Gang Reveal New Furniture Collection Made from Upcycled Cars

Presented by Bolt
Rethinking how cars and humans can live harmoniously in city spaces.

Patta and Bonne Suits Unite for Monogram Uniform Collection
Fashion

Patta and Bonne Suits Unite for Monogram Uniform Collection

The handcrafted sets arrive in black and grey colorways.

UNiTN. & Hypebeast Collaborate on New Store in Shanghai
Fashion

UNiTN. & Hypebeast Collaborate on New Store in Shanghai

A multifaceted space dedicated to fostering creativity and community.

atmos and adidas Readies the adiStar Cushion 3 “TWILIGHT”
Footwear

atmos and adidas Readies the adiStar Cushion 3 “TWILIGHT”

Dropping on May 25.

Ghostface Killah Says Modern Hip-Hop Has No Storytellers
Music

Ghostface Killah Says Modern Hip-Hop Has No Storytellers

He did, however, namedrop Lil Baby and A Boogie Wit Tha Hoodie as rappers that he like.


Filling Pieces Goes Back to the Start for SS24 Campaign
Fashion

Filling Pieces Goes Back to the Start for SS24 Campaign

Uniting the Suriname community through a local perspective.

Disney Turns Exclusive Club 33 into Feature Film
Entertainment

Disney Turns Exclusive Club 33 into Feature Film

To be produced by Shawn Levy, the director behind ‘Deadpool and Wolverine’.

WTAPS Puts Its Spin on Two of HOKA’s Most Popular Models
Footwear

WTAPS Puts Its Spin on Two of HOKA’s Most Popular Models

Dropping on May 24.

Apple TV+ Considers Performance-Based Pay for Hollywood Stars
Entertainment

Apple TV+ Considers Performance-Based Pay for Hollywood Stars

Successful productions could see bonuses of up to $10.5 million USD.

Official Look at the Nike Air More Foamposite One "DMV"
Footwear

Official Look at the Nike Air More Foamposite One "DMV"

Featuring a hint of cherry blossom.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.