Overstocked Designer Items Find a New Home With Scarce, The Mystery Box
Fashion

Overstocked Designer Items Find a New Home With Scarce, The Mystery Box

A luxury subscription service.

Nissin’s Cup Noodle Introduces New “Seapoodle” Flavor
Food & Beverage

Nissin’s Cup Noodle Introduces New “Seapoodle” Flavor

Made without the use of any dogs, as one of four new flavor mashups.

Montblanc Is “On the Move” With Its Latest FW22 Campaign
Fashion

Montblanc Is “On the Move” With Its Latest FW22 Campaign

Starring actors Evan Mock and Cillian Murphy.

Richard Quinn and Tommy Hilfiger Drop the FW22 Collab That We Didn’t See Coming
Fashion

Richard Quinn and Tommy Hilfiger Drop the FW22 Collab That We Didn’t See Coming

Creating a limited-edition capsule collection that blends the best of British and American pop culture.

Dsquared2 Teams Up With Swedish Footballer Zlatan Ibrahimović for a Second Capsule Collection
Fashion

Dsquared2 Teams Up With Swedish Footballer Zlatan Ibrahimović for a Second Capsule Collection

Dropping on September 13.

Calvin Klein’s New FW22 Campaign Combines Star Power With Wearable Classics
Fashion

Calvin Klein’s New FW22 Campaign Combines Star Power With Wearable Classics

Presenting iconic talents such as Susan Sarandon, Chloë Sevigny and Yahya Abdul-Mateen II in its latest advertisement.


Rihanna’s Savage X Fenty Brand Expands
Fashion

Rihanna’s Savage X Fenty Brand Expands

Introducing a new product line of “Lounge” essentials.

The 2022 VMA’s Red Carpet Was Dominated by Green, Black and White Color Palettes
Fashion

The 2022 VMA’s Red Carpet Was Dominated by Green, Black and White Color Palettes

Allowing artistic self-expression to help play up the monochromatic fashion trend.

Inside the 2022 VMA’s: The Winners, Performers and Biggest Moments of the Night
Music

Inside the 2022 VMA’s: The Winners, Performers and Biggest Moments of the Night

From Bad Bunny’s guy-on-guy kiss to Jack Harlow and Fergie’s surprise performance, Hypebeast was in attendance at the iconic event held in New Jersey’s Prudential Center.

MTV’s New “Merch Masters” Series Explores Fashion in a Fun and Creative Way
Fashion

MTV’s New “Merch Masters” Series Explores Fashion in a Fun and Creative Way

Hosted by TikTok creator Tefi Pessoa.

Madhappy and GUESS Originals Team Up for a New Denim Drop
Fashion

Madhappy and GUESS Originals Team Up for a New Denim Drop

The first of several forthcoming collaborations from the brands.

Arthur Ashe’s Legacy Becomes Further Cemented With a New RTW Brand
Fashion

Arthur Ashe’s Legacy Becomes Further Cemented With a New RTW Brand

The new clothing collection features athletic apparel and leisurewear.

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