KITH Unites Giorgio Armani and ASICS for a Tri-Branded GEL-Mai 0.1
Unveiled in Marrakech, the high-fashion athletic crossover pairs shaggy grey suede with exposed navy GEL units.
Summary
KITH Giorgio Armani and ASICS have unveiled a three-way collaboration on the GEL-Mai 0.1
First showcased during KITH's annual trip in Marrakech the silhouette features shaggy grey suede and exposed navy GEL cushioning
The high-fashion athletic release is expected to drop through KITH's Monday Program
KITH, Giorgio Armani, and ASICS have officially revealed a collaborative GEL-Mai 0.1, marking a rare three-way partnership bridging streetwear, Italian luxury, and sportswear heritage. Following a first look at KITH’s annual trip in Marrakech, the release expands on the ongoing relationship between Ronnie Fieg and the Italian fashion house.
Following their 2024 partnership on “The Archetype” suiting collection and subsequent New York Knicks apparel, Giorgio Armani expands its footwear imprint alongside ASICS. The upcoming release selects the asymmetrical GEL-Mai 0.1—a signature model previously reworked by Fieg—dressing the silhouette in a subtle, neutral grey upper constructed from premium shaggy suede.
Exposed navy-toned GEL units sit embedded along the midsole, adding technical contrast to the refined upper. Understated co-branding is stamped directly below the ankle collar, blending high-end tailoring details with ASICS’ functional performance heritage.
The KITH x Giorgio Armani x ASICS GEL-Mai 0.1 is expected to release soon via KITH storefronts and online, likely debuting as an upcoming Monday Program drop.
