Come Along With Us to the S.Pellegrino “Dinner Dialogues” Event During the Miami Grand Prix
Lewis Hamilton’s S.Pellegrino film inspired a weekend of real-life connection and conversation through the brand’s conversation-starting bottle collection.
S.Pellegrino invited us to Miami during F1 weekend for a beachfront lunch designed entirely around conversation. With race parties, celebrity appearances and packed-out activations going non stop during race week, “Dinner Dialogues” felt unexpectedly personal from the moment we walked into the Faena Miami Beach lobby for a welcome drink before heading down to the sand.
The experience builds off the brand’s larger global campaign with Lewis Hamilton, centered around the idea that some of the best moments happen once people finally move past small talk and start speaking honestly around the table.
[PLACEHOLDER FOR COME ALONG WITH ME REELS EMBED]
At the center of the campaign is a short film featuring Hamilton reconnecting with three of his lifelong friends over dinner, guided entirely by the same peel-off questions printed onto S.Pellegrino’s new limited-edition bottles. Questions like “What food reminds you of home?” or “What dream have you quietly kept alive?” are designed to turn a regular meal into something deeper. In Miami, that concept translated naturally into real life. Instead of treating dinner as background scenery to another F1-adjacent event, S.Pellegrino made the table itself the focal point, creating an environment where conversation became the actual experience.
That energy carried through the entire beachfront activation. Guests were escorted onto the beach where a massive dining installation sat waiting by the water, surrounded by sculptural bottle displays and racing helmets, subtly tying everything back to the Miami Grand Prix weekend. Each course also introduced a new prompt, slowly shifting the atmosphere from just networking into something noticeably more genuine. The four-course Italian lunch, paired with wines throughout the afternoon, kept the experience elevated without tipping into anything overly formal.
What makes S.Pellegrino’s “Dinner Dialogues” resonate is that it’s more about creating moments people actually remember. Hamilton’s involvement shows him in a relatable light, sitting with old friends, telling stories and reconnecting through conversation. That same feeling carried into our Miami lunch, but the real takeaway was watching how quickly those questions changed the mood of the room, everyone actually slowed down long enough to connect.
For more information about the campaign and the new bottles, visit the official S.Pellegrino website.
