Bode Opens First Tokyo Flagship in Yoyogi-Uehara

Summary

• New York-based luxury label Bode is opening its first standalone flagship store in Tokyo
• The boutique is located in Yoyogi-Uehara, a quiet, highly curated residential neighborhood known for its artisanal shops and community feel
• The store’s interior was conceptualized by Green River Project, the design studio co-founded by Emily’s husband, Aaron Aujla and Ben Bloomstein

New York menswear and womenswear sensation Bode is officially planting its physical roots in Japan. Designer Emily Adams Bode Aujla has unveiled the brand’s first Tokyo flagship, strategically bypassing the bustling commercial hubs of Shibuya or Aoyama in favor of the quiet, sophisticated streets of Yoyogi-Uehara. The opening represents a natural progression for Bode’s international expansion, bringing its deeply nostalgic, craft-focused universe to a Japanese clientele that has championed the brand’s historical storytelling since its launch in 2016.

Bode’s choice of Yoyogi-Uehara reflects the brand’s core philosophy of intimacy and domesticity. Known for its artisanal bakeries, specialty coffee shops, and relaxed residential atmosphere, the neighborhood provides a perfect, slow-paced backdrop for Bode’s meticulously crafted garments. Rather than feeling like a traditional luxury storefront, the location is designed to operate as a welcoming, lived-in space that invites customers to linger and explore the narratives behind the clothing.

As with Bode’s beloved outposts in New York and Los Angeles, the Tokyo store was designed in close collaboration with Green River Project. The interior design firm, helmed by Aaron Aujla and Ben Bloomstein, is renowned for its conceptual rigor and warm, sculptural woodwork. For the Yoyogi-Uehara location, the studio has crafted an environment that blends Bode’s signature American, Shaker-inspired warmth with a localized sensibility. The space features custom millwork, curated antique furniture, and a deeply personal atmosphere that perfectly complements the one-of-a-kind, repurposed textiles hanging on the racks.

Japan has historically been one of Bode’s most enthusiastic markets. Local consumers and retailers were among the first to embrace Emily Bode’s revolutionary approach to upcycling and her elevation of traditionally female-centric crafts like quilting and mending into the realm of high-end menswear. The new flagship will serve as a permanent community hub, offering the brand’s full seasonal collections alongside exclusive pieces.