MAAP Opens Flagship Cycling Performance LaB in Sydney
The brand’s ninth global store.
Summary
- Premium cycling brand MAAP opened MAAP LaB Sydney in Darlinghurst, marking its ninth global store and becoming the brand’s largest retail space to date
- Designed by Clare Cousins Architects, the new LaB embodies the “Life around Bikes” ethos and features a sophisticated blend of stainless steel and terracotta, plus a coffee bar and community space
- The store, MAAP’s second in Australia, is strategically located to foster connections within Sydney’s cycling culture and hosts a calendar of events and ride-outs
Premium performance cycling brand MAAP has accelerated its global retail expansion with the grand opening of MAAP LaB Sydney. The new store, situated in the creative heart of Darlinghurst’s Oxford & Foley development, marks the brand’s ninth international location and its largest retail space to date, achieving this milestone just three years after debuting its first Australian store in Melbourne.
The Sydney LaB fully embodies MAAP’s “Life around Bikes” ethos, serving as a cultural nexus for the local cycling community. Designed by the acclaimed Clare Cousins Architects, the interior features a tactile, premium aesthetic that balances stainless steel, sandy render, and terracotta tones, all highlighted by MAAP’s signature vibrant colors. Crucially, the functional layout incorporates both a coffee bar and a dedicated community space to facilitate events, shared stories, and genuine local interaction.
MAAP Co-founder and Co-CEO Oliver Cousins expressed the significance of the opening, “Each LaB has its own energy, and Sydney is no exception. Opening on Darlinghurst places us within one of the city’s most iconic suburbs…We’re looking forward to contributing to the neighborhood with a space that celebrates cycling, design and a life around bikes.” The store goes beyond standard retail, fostering connections and celebrating the evolution of cycling culture in one of Sydney’s most dynamic precincts.
MAAP LaB Sydney
60 Oxford Street
Darlinghurst, NSW
2010
Australia
