Greg Jackson Walks Us Through His Day in the Brooks Adrenaline GTS 10
The creative director’s packed schedule offers a closer look at the endurance needed to bring ideas to life.
Working in fashion requires performance. Though days may be full of creative conceptualization, there’s a physical toll that comes with spending time in front of or behind the camera. Creative director Greg Jackson knows all too well the physical aspect of creativity. As creative director of Greg Laboratory, a multidisciplinary creative studio, Jackson is constantly exploring the intersection of design, technology and cultural storytelling.
Starting his career at a footwear brand before venturing into fashion independently, Jackson then launched his own brand in 2020, reinterpreting structured formalwear through a technical lens. He mentions that he usually wears a uniform, and that his pieces are meant to be mixed and matched with other wardrobe staples. The label is a constant work in progress — Jackson revamped his artistic direction in 2022, displaying the tenacity that it takes to keep a dream alive.
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Brooks Running has always led with performance, consistently producing designs that help support movers and shakers like Jackson. With his Brooks Adrenaline GTS 10 on, Jackson brought us along for a day in his life, hitting the studio, his PR agency’s office and everywhere in between. The busy day is all about being on the move, but Brooks provides the proper support from start to finish.
The Adrenaline GTS 10 sneaker merges classic street style with innovative, performance-first tech. In 2009, Brooks released a future-forward model with engineered midsoles meant to adapt to the runner’s unique stride — out of this experimentation, the Brooks DNA midsole was born. This technology, DNA Tuned, leverages nitrogen infusion to provide all-day comfort. Now, this customizable cushioning meets the brand’s latest street-style ready silhouette. The Adrenaline GTS 10 comes in three metallic colorways — white, black and Canary green — informed by a nostalgic early 2000s aesthetic.
Lacing up his pair at home, Jackson got his day started with some errands ahead of Fashion Week. The first stop was NYC streetwear and sneaker staple Extra Butter to check out the latest heat. Founded in 2007, the independent lifestyle brand has locations in the Lower East Side as well as Long Island City. The retailer carries the latest and greatest in footwear, so it’s an ideal one-stop destination for the newest drops.
Then, at his Manhattan studio, he showcased some of his designs and worked on samples with his assistant. He shared that his brand is currently in the middle of production for an upcoming Spring/Summer collection — so between fashion week prep and workshopping, Jackson had a full plate. After the studio, his to-do list continued, and we headed over to his PR agency for meetings. All day long, the Adrenaline GTS 10 matched his pace, keeping him comfortable with top-of-the-line tech.
Check out the video above to dive into Jackson’s full Day in the Life. The Brooks Adrenaline GTS 10 is now available on brooksrunning.com.
