Nutella Officially Has a New Flavor, and It's Peanut
Ferrero answers longtime fan demand by blending its classic hazelnut-cocoa creaminess with roasted peanuts.
Summary
- For the first time in over six decades, Nutella is introducing a brand-new flavor to its iconic spread lineup: Nutella Peanut
- The new nationwide release doesn’t replace the beloved hazelnut base, but rather layers it with a distinctly roasted peanut profile
- To celebrate the launch, Nutella is hosting a free, interactive pop-up event in New York City from May 16–17, featuring games, exclusive prizes, and free samples
Nutella is officially giving fans the combination they’ve been craving for decades. After months of speculation and viral teasers, Ferrero North America has announced the nationwide rollout of Nutella Peanut. Marking the iconic brand’s first major flavor innovation in over 60 years, the new release merges the signature smooth taste of the world-famous hazelnut spread with the irresistible richness of roasted peanuts.
While fans have long paired traditional Nutella with peanut butter, this new spread seamlessly blends the two profiles into a single jar. Rather than swapping out the hazelnuts, Nutella Peanut builds upon the classic recipe, layering roasted peanut flavor—and peanut flour—over the brand’s unmistakable cocoa and hazelnut base. The result is a creamy, highly spreadable, and plant-based addition that’s perfectly tailored for afternoon snacking, sandwiches, and dipping.
“Honestly, when a jar of Nutella goes viral floating in space, you start to feel like anything is possible,” joked Noah Szporn, Senior Vice President of Spreads at Ferrero North America. “So naturally our next move as a brand was dropping our first new flavor innovation in over 60 years… Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same.”
Taking the celebration beyond the grocery aisle, the brand is bringing the launch directly to consumers with a special Nutella Peanut Pop-Up in New York City. Taking place in NoHo at 372 Lafayette Street for one weekend only (May 16–17), the interactive, open-to-the-public event will allow fans to play games, win exclusive personalized keepsakes, and score free Nutella Peanut sandwiches.
Produced at Ferrero’s newly opened facility in Franklin Park, Illinois, the highly anticipated spread is ready to become a new pantry staple. Shoppers looking to upgrade their toast can find 13-ounce jars of Nutella Peanut currently rolling out to major retailers nationwide, as well as online via Amazon.
