Ferrari's First EV Is Set To Debut With a $823,000 USD Price Tag

Summary

• Ferrari is preparing to launch its highly anticipated first electric vehicle, reportedly named the Luce, ahead of a scheduled debut in Rome
• Recent industry reports indicate the four-seater could command a starting price around $823,000 USD, establishing a new ceiling for the automaker’s production fleet
• The cabin shuns massive touchscreens in favor of tactile, CNC-machined analog controls designed by former Apple design chief Jony Ive and Marc Newson

Ferrari is preparing to fundamentally disrupt the luxury automotive space with its highly anticipated first electric car, a groundbreaking model reportedly named the Luce. Anticipation continues to build ahead of a scheduled grand premiere in Rome this May, marking a massive cultural shift for the historically combustion-obsessed Maranello marque. Recent global dispatches, including insights from The Straits Times, indicate the vehicle will carry an astronomical price tag of approximately $823,000. Establishing such a premium financial barrier positions the upcoming four-seater at the absolute pinnacle of the brand’s regular production lineup, ensuring it remains an ultra-exclusive status symbol for top-tier collectors.

Performance specifications for the battery-powered grand tourer paint a picture of relentless, uncompromising speed. The powertrain allegedly centers around a massive 122 kWh battery pack feeding a 1,113-horsepower quad-motor architecture. Distributing that immense power across an advanced all-wheel-drive system ensures the heavy EV can deliver off-the-line acceleration that directly rivals the marque’s most legendary, track-focused supercars. Maranello engineers are clearly intent on proving that an electric chassis can still deliver the violent, visceral driving dynamics long associated with the Prancing Horse badge.

Inside the cabin, the aesthetic direction takes a sharp turn away from contemporary industry norms. Instead of slapping a massive, iPad-style touchscreen onto the dashboard, the automaker enlisted legendary designers Jony Ive and Marc Newson through their creative collective, LoveFrom. The resulting interior architecture completely shuns the screen-heavy trend in favor of intensely physical, horological details. Drivers will interact with high-quality tactile switches, precision CNC-machined aluminum dials, and intricate glass elements, prioritizing a timeless, analog sense of luxury over fleeting digital interfaces.

Positioning the Luce at this stratospheric price point serves as a calculated strategic maneuver to maintain supreme brand exclusivity, especially amid a broader market cooling for battery-electric hypercars. Borrowing heavy aesthetic inspiration from the wildly successful Purosangue crossover, the upcoming model seamlessly blends aggressive aerodynamics with grand-touring practicality. By fusing unmatched electric horsepower with bespoke, Apple-adjacent industrial design, Ferrari is essentially inventing an entirely new, unapologetically elite segment for the future of high-performance driving.