Hender Scheme and BEAMS JAPAN Are Reinvigorating Your Daily Carry

Summary

• BEAMS JAPAN and Hender Scheme present a commemorative leather collection
• The capsule celebrates milestone anniversaries for the Japanese retail institution
• Four popular accessories arrive drenched in BEAMS’ signature corporate orange

BEAMS JAPAN and Hender Scheme have joined forces to release an exclusive anniversary collection of vibrant leather accessories. The milestone collaboration serves as the first-ever bespoke partnership between the two entities, specifically formulated to commemorate the 50th anniversary of BEAMS and the 10th anniversary of the BEAMS JAPAN division.

Merging Hender Scheme’s signature emphasis on premium craftsmanship and material purity with the playfully disruptive spirit of BEAMS, the capsule highlights four of the Tokyo-based leather brand’s most popular everyday silhouettes. The comprehensive lineup includes the minimalist wallet, the folded card case, the highly functional key flock, and the sleek glass cord. Each utilitarian accessory retains Hender Scheme’s functional design language and meticulous structural details while undergoing a bold, unified color transformation.

Instead of the traditional natural leather tones that Hender Scheme is globally recognized for, the entire four-piece anniversary collection is dyed entirely in a striking “Orange.” This vivid execution serves as a direct nod to BEAMS’ iconic corporate branding. Beyond its immediate visual impact, the specific hue carries a deeper cultural significance in Japan, symbolizing prosperity passed down from generation to generation. The resulting capsule represents a memorable chemical reaction that honors the storied retail legacy of BEAMS while elevating daily essentials through unparalleled Japanese craftsmanship.

The Hender Scheme x BEAMS JAPAN anniversary collection drops April 25 via BEAMS JAPAN stores in Shinjuku, Shibuya, and Kyoto.