Uniqlo U SS26 Camapign Says Sandals Can Be Sophisticated Too
With “a new rhythm of color,” Christophe Lemaire and Sarah-Linh Tran present their latest collection for the Japanese label.
Summary
- Designed by Christophe Lemaire and Sarah-Linh Tran, the SS26 collection features a “new rhythm” of muted purples and ochres across relaxed outerwear, barrel-leg denim, and breezy layers.
- The campaign emphasizes a casual aesthetic by pairing every look with sandals, ahead of the collection’s March 20 launch.
UNIQLO U‘s SS26 campaign has arrived, showcasing Christophe Lemaire and Sarah-Linh Tran’s latest collection for the Japanese label. The range features essential pieces, rendered in gentle hues for an easy, yet sophisticated Spring/Summer wardrobe.
Opting for washed-out purples, oranges, and ochres, Lemaire and Tran propose a “new rhythm of color” this season. Standout outerwear styles include short blouson, the cream-hued utility parka, and the hooded oversized parka, which comes in two shades of purple and a light brown.
For trousers, men get new barrel-leg denim and tucked trousers, both in wide fit, and roomy shorts that stop at the knee. Tops are stripped-back and simplified to allow for comfortable layering during the Spring and Summer months. The Boxy shirt is rendered in solid colors and checks, while the Skipper polo offers a comfy, yet elevated staple.
Notably, all of the models in the campaign are sporting open-toed sandals, continuing the flip-flop craze of Summer 2025 into this year. Even if it seems like a small detail, the variety of outfits worn with sandals imbues them with a casual, softened sensibility. Looks you might usually imagine paired with dress shoes or a sneaker are given a new, fresh character.
UNIQLO U SS26 is set to drop on March 20 via the UNIQLO webstore and physical locations.
