Oakley and 100 Thieves Reunite for Futuristic Eyewear Collection

Summary

• Oakley and 100 Thieves have partnered for their second collaborative eyewear collection
• The capsule includes the HSTN SQ equipped with Prizm™ Gaming 2.0 lens technology and the everyday Neoforma sunglasses
• Both styles feature the signature 100 Thieves Geo-print pattern inspired by video game Heads-Up Display maps

Oakley and 100 Thieves have officially unveiled their second collaborative eyewear collection, merging the worlds of performance optics and gaming culture. Following the narrative of their initial “Dystopian vs. Utopian” release, the new campaign pushes the story 100 years into the future to visualize a world being rebuilt.

The signature series comprises two distinct silhouettes tailored for different facets of the modern gaming lifestyle. Leading the technical front is the HSTN SQ 100 Thieves Collection, a gaming-focused frame that utilizes Oakley’s Prizm™ Gaming 2.0 lens technology. Accompanying the HSTN SQ is the Neoforma, a lifestyle sunglass built for everyday wear. Both styles unify the collection by showcasing a 100 Thieves Geo-Print, which draws graphic inspiration from Heads-Up Display (HUD) maps found in video games.

Detailing on the Neoforma includes a tonal black-on-black colorway, contrasting red Oakley hardware, and a 100 Thieves core logo etched directly onto the lens. The immersive campaign accompanying the release stars gaming personalities such as Anita Ye (@pipluptiny) and Rachel Hofstetter (@valkyrae), who utilize the Neoforma eyewear as research tools to restore artificial life and vision in a new digital frontier. To complete the thematic experience, the brand packages the eyewear with a custom branded microbag, a box sleeve, and a zippered hardcase.