AAPE BY A BATHING APE® Bets Big on Minimalism and Pickleball for Spring/Summer
Transitions from pastel-hued Seoul street staples to technical, Teflon-coated court gear.
AAPE BY A BATHING APE® is doubling down on its “style without boundaries” ethos for Spring/Summer 2026, delivering a two-pronged collection that masterfully navigates the space between serene urbanism and the electric energy of rising competitive sports.
The seasonal narrative begins in Seoul with AAPENOW, the brand’s sub-line that continues to elevate daily essentials. Shot against the rustic, light-drenched backdrop of a traditional Korean tea house, the campaign highlights a shift toward refined minimalism. The palette is a curated wash of soft pastels—pink, blue, green, and yellow—applied to textured cotton blends that offer visual depth while maintaining a lively spring vibe. Key silhouettes include cropped-fit polos and tees, alongside statement wide-leg denim and striped shirts that signal a new “street attitude”.
While the apparel remains grounded in heritage, the details are purely forward-thinking. The iconic Moonface logo receives a playful remix via transparent badges and poker-inspired heart and spade designs. On the technical front, AAPE integrates 3M Scotchgard™ water-repellent coatings and UPF40+ sun protection into its lightweight jackets, ensuring the collection is as functional as it is aesthetic.
Simultaneously, AAPE is making a historic play for the center stage of the athletic world with the debut of its PICKLEBALL Collection. Recognizing pickleball as a global lifestyle phenomenon, the brand has engineered a capsule that fuses streetwear ease with high-intensity performance. The aesthetic is punchy and raw, anchored by a vibrant blue-and-green palette and the bold “AAPE UNION” graphic.
This performance-led range doesn’t skimp on utility. Pieces like the half-zip jackets and cargo track pants utilize Teflon® coating for superior water and oil resistance, while Cool Touch fabrics provide instant moisture-wicking and quick-dry properties for peak-performance play. Rounding out the drop is a set of AAPE-branded paddles and court accessories, proving that the Moonface can dominate the court just as easily as the street.
The AAPENOW SS26 collection is available now, with the AAPE PICKLEBALL Collection slated to drop from February 13, 2026, at flagship as well as AAPE.com.
AAPE STORE
Hong Kong
B225B Times Square, Causeway Bay, Hong Kong
Shanghai
LG2, iapm, Xuhui District, Shanghai
Japan
2 Chome-10-2 Nishishinsaibashi, Chuo Ward, Osaka
