GiftShop Mixes a Cointreau Merch Drop for Cointreau Creators

Cointreau has unveiled Cointreau Creators, a new international platform developed with Parisian label GiftShop that brings together four tastemakers from the worlds of food, drink and culture. Alongside a program of menus, cocktails and city guides, GiftShop has rolled out the first in a series of limited-edition apparel and collectible accessories, positioning the orange liqueur as much a fashion reference as a back-bar staple.

The opening drop is anchored by a reworked take on the classic varsity jacket. GiftShop updates the collegiate staple with a more modern fit and a soft velour body, then stamps it with Cointreau’s signature orange “C,” turning a familiar bottle detail into a bold chest graphic. The jacket is joined by collectible bar kits and a range of accessories, with further special editions planned throughout the program.

The partnership is a natural fit for GiftShop’s ongoing mission. Founded by Julien Dô Lê Pham and Mathieu Lebreton, the Paris-based label builds collections around the visual identity of iconic French institutions, from historic cafés and chocolatiers to cultural landmarks. Cointreau marks the label’s first move into spirits, framing the liqueur as a French institution worthy of the same treatment. “We wanted to bring together people who are shaping food, drink and culture in their own distinctive ways,” said Dô Lê Pham, Co-Founder of GiftShop. “Each Creator has their own craft and perspective, but they share the same curiosity and creative energy. The collection brings that spirit to life, reinterpreting familiar Cointreau and French hospitality codes in pieces people can wear, use and collect.”

Those Creators each bring a different discipline to the table. Chef Alexia Duchêne, a former Top Chef France semi-finalist, is known for modern French cooking that pairs technical precision with global influences. Bartender Harrison Kenney, a former International Drinks Personality of the Year, pushes boundaries in flavor and hospitality, while Paris-based pâtisserie chef Akira Takahashi blends French pastry tradition with Japanese craftsmanship. Rounding out the lineup is bestselling author and journalist Lindsey Tramuta, who chronicles the people and places shaping city culture, food and hospitality.

The four came together for the platform’s launch dinner, which showcased the new Cointreau Spicy, a version of the Maison’s orange liqueur layered with a refined chili heat, alongside the original. For Cointreau, the project reflects the liqueur’s long history in both kitchens and bars. “Cointreau has always been part of the worlds of cocktails, cuisine and pâtisserie, and Cointreau Creators is a chance to bring these worlds together in new ways,” said Clémence Gallet, Global Executive Director at Cointreau. “Working with Alexia, Harrison, Akira, Lindsey and GiftShop, we’re celebrating the creativity shaping food, drink and culture today, taking the experience beyond the glass and the plate to audiences around the world.”

From here, each Creator will put their own spin on Cointreau through seasonal menus, signature cocktails, cocktail-inspired desserts and real-world activations. The program will unfold across Paris, London, New York and other cities through summer 2027, with GiftShop creating new limited-edition collections inspired by the Creators and their events along the way.

The first GiftShop x Cointreau Creators drop is available now via GiftShop, with more special editions set to follow throughout the program.

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