Louis Vuitton Celebrate 130 Years of Its Legendary Monogram With Special Soho Pop-Up

Summary

• Louis Vuitton opened a “Louis Vuitton Hotel” pop-up at 104 Prince Street in Soho to celebrate the 130th anniversary of its Monogram, running through April 2026
• The immersive space features themed rooms for iconic bags, including the Keepall Lobby, the Neverfull Gym (with gilded dumbbells), the Speedy P9 Safe Room (designed by Pharrell Williams), and the Noé Champagne Bar
• Beyond the exhibition, the location offers a Care Services area for restoration advice and exclusive personalization options, such as location-specific patches and hot-stamping, that are unavailable elsewhere

Louis Vuitton has unveiled a dedicated destination in Soho, New York, honoring the 130th anniversary of its legendary Monogram. Designed with the atmosphere of a hotel, the space serves as a cultural exploration of the House’s most enduring silhouettes. The pop-up runs through April and offers guests a chance to experience the brand’s travel heritage through a distinctively immersive lens.

Guests enter through the Keepall Lobby before exploring whimsical areas like the Neverfull Gym, which features a mirrored weight rack. A standout feature is the Speedy P9 Safe Room, a metallic gold space showcasing Men’s Creative Director Pharrell Williams’ visionary reinterpretation of the classic bag. Other spaces include the Speedy Room 1930 and the intimate Noé Champagne Bar, which nods to that bag’s origins as a carrier for five bottles of champagne.

Beyond the visual spectacle, the location prioritizes longevity through a dedicated Care Services area for restoration guidance. Visitors can also access exclusive personalization options, including hot-stamping and distinctive patches available solely at this location.

Louis Vuitton Soho Pop-Up
104 Prince Street
New York, NY 10012