Tiger Woods’ Sun Day Red Taps Taiwan for First International Expansion
The label partners with EMERS for a pop-up this month and a global flagship later this year.
Summary
- Sun Day Red, Tiger Woods’ apparel brand, has selected Taiwan as its first international market outside of North America through a partnership with the retail group EMERS
- A temporary pop-up store will debut in Taiwan from January 13 to March 1, offering exclusive access to the collection and a limited-edition 3D Logo Hoodie ahead of a permanent flagship store opening later this year
- The collection features cross-over functional aesthetics personally overseen by Woods, utilizing ergonomic cuts and advanced climate control systems to transition from professional golf utility to everyday lifestyle wear
Tiger Woods is officially taking his post-Nike chapter global. Sun Day Red has selected Taiwan as its inaugural overseas market, signaling a major expansion for the brand in Asia. This strategic move sees the golf legend partnering with EMERS to introduce his performance-driven apparel to a new audience, translating decades of competitive experience into a tangible lifestyle collection.
The brand’s ethos centers on breaking tradition, with Woods personally overseeing the “cross-over” functional aesthetics. The garments feature ergonomic cuts and advanced climate control systems designed to handle diverse weather conditions, merging professional utility with fashion-forward sensibilities.
To celebrate the launch, a pop-up store will operate from January 13 to March 1, offering fans a first look at the collection. This temporary space will feature exclusive items, including a limited edition 3D Logo Hoodie. Following this preview, Sun Day Red plans to open its first-ever global flagship store in Taiwan during the second half of the year, cementing its commitment to the region.
Stay tuned for more details.
ASH GOLF X Sun Day Red Pop-up Store
No. 297, Lequn 2nd Rd.
Zhongshan District, Taipei City
Taiwan
