The Doraemon x New Era Original Collection Reimagines Childhood Magic for a New Generation

Fusing New Era’s iconic silhouettes with the whimsical world of Doraemon.

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Summary

  • Launching January 15, 2026, this collaboration fuses New Era’s iconic streetwear silhouettes with the whimsical world of Doraemon through a series of graphic caps and apparel

  • The collection features creative artwork ranging from hand-drawn sketches and graffiti-style comic panels to minimalist silhouettes of beloved characters like Nobita, Shizuka, and Dorami

  • Special highlights include exclusive children’s headwear featuring candy-themed graphics and a unique three-piece oversized T-shirt set that comes with collectible patches

In a celebration of cross-generational nostalgia, global headwear giant New Era has joined forces with the iconic “national character” of Japan, Doraemon, for an expansive original collection. Launching on January 15, 2026, the collaboration seamlessly blends contemporary streetwear staples with the whimsical charm of the 22nd-century robotic cat and his friends.

The collection features an impressive range of graphic T-shirts and signature headwear, anchored by creative artwork that goes beyond simple logos. Standout designs include an image of Doraemon himself sporting a miniature New Era cap, alongside poetic visuals like the character resting on a crescent moon. For fans of the original manga, the lineup incorporates hand-drawn sketches, graffiti-style comic panels, and sleek silhouettes of the entire core cast—Nobita, Shizuka, Gian, Suneo, and Dorami.

Diversity is key to this drop, which spans New Era’s most famous silhouettes, from the structured 59FIFTY® and 9FIFTY™ to the more relaxed 9TWENTY™ and reversible bucket hats. The apparel side offers a variety of fits, including oversized T-shirts and a special three-piece pack featuring collectible patches. Notably, the collection includes exclusive children’s items that pair Doraemon with playful sweets like lollipops and donuts—designs unique to the kids’ range. Rounding out the lifestyle offering are functional accessories like neck pouches and square shoulder bags, ensuring fans can carry a piece of the magic wherever they go. Look out for the drop on January 15 at New Era.

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