AP House Atlanta: Audemars Piguet’s New US Destination
A 10,000-square-foot experiential space blending Swiss heritage with Southern culture.
Summary
- Audemars Piguet opens AP House Atlanta, a 10,000-square-foot experiential space in Buckhead Village
- The two-story space features a wrap-around terrace, curated watch exhibitions and a listening lounge
- This experiential hub blends Swiss heritage with local culture to foster community and creative dialogue
Audemars Piguet has announced the opening of its newest AP House in Atlanta, marking a significant expansion of the brand’s experiential retail concept in the United States.
Located in the heart of Buckhead Village District, the nearly 10,000-square-foot space spans two stories and features a wrap-around terrace overlooking one of the city’s most dynamic cultural and hospitality destinations. Conceived as a “home away from home,” AP House Atlanta blends the Swiss watchmaker’s Vallée de Joux heritage with the vibrant rhythm of the American South, offering clients an intimate environment to connect with the brand’s craftsmanship and innovation.
The design of AP House Atlanta emphasizes immersion and hospitality, combining bold materials, layered textures and contemporary artworks to create a refined yet welcoming atmosphere. Visitors can explore curated exhibitions of Audemars Piguet timepieces, enjoy personalized consultations, and experience exclusive presentations that highlight the artistry behind the Manufacture’s creations. The space also includes a listening lounge and areas for private gatherings, underscoring the brand’s affinity with music, art, and gastronomy.
Joining a global network of AP Houses in cities such as New York, London, Tokyo, Milan, Singapore and Hong Kong, the Atlanta opening reflects Audemars Piguet’s mission to create cultural destinations that transcend traditional retail and foster community. As Louis-Gabriel Fichet, CEO of Audemars Piguet Americas, noted, the House serves as a new regional hub for enthusiasts to experience the essence of the Manufacture’s ancestral savoir-faire.
AP House Atlanta
3009 Peachtree Rd NE,
Atlanta, GA 30305,
United States
