Audemars Piguet Opens the Doors to Its New AP House in Milan

Located on via Bagutta and replacing the former Garage Traversi.

Design
3,188 Hypes 0 Comments

Audemars Piguet has opened its new AP House in Milan. Situated on Via Bagutta, one of the city’s most upscale neighborhoods, the retail space takes home in a newly renovated location that was formerly occupied by the iconic Garage Traversi which was designed by esteemed architect, Giuseppe De Min.

Back in 2017, the luxury Maison inaugurated its AP House concept with the opening of its Via Pietro Verrii space and has since expanded its presence across 19 global locations where its key clientele are based. With this new AP House Milano on Via Bagutta, the Maison aims to create bespoke experiences for its visitors, thus immersing them into the world of Audemars Piguet.

Architecture and interior design studio Lissoni & Partners lent a helping hand to bring the new AP House Milano to life for the prestigious watch manufacture. Nods to the Maison’s home base, Vallée de Joux are integrated throughout the 5-storeyed retail space, arriving in the form of glass, metal, and wooden elements. A Milanese twist is also implemented into the space’s overall aesthetics as an ode to the city’s rich history and heritage.

The ground floor serves as the first impression, welcoming visitors with a modernistic atmosphere at its entrance hallway. A solid ebony wall is fitted with lateral glass paneling, interplaying with optical illusions while paying homage to Audemars Piguet’s hallmarked Petite Tapisserie guilloché motif.

Synonymous with other AP Houses, the space is fitted with relaxing lounges, an exhibition space as well as a dedicated floor where visitors can observe watchmakers at work. Access to the individual floors is connected via a spiral staircase that subtly nods to the mainspring found in timepieces.

“The new AP House Milano brings a fresh and forward-thinking perspective to the initial AP House concept that started in Milan in 2017. It is an honor to open our new location in such a prestigious and iconic setting as the Garage Traversi, a location which reflects Audemars Piguet’s commitment to preserving and highlighting the local savoir-faire, past and present,” said Audemars Piguet’s Italy Country General Manager, Andrea Cardillo.

AP House Milano
Via Bagutta, 2,
20121 Milano MI, Italy

Read Full Article

What to Read Next

Audemars Piguet Unveils New "Sand Gold" Material for the Royal Oak
Watches

Audemars Piguet Unveils New "Sand Gold" Material for the Royal Oak

A new 18-carat gold alloy that hovers between the hues of pink and white gold.

Loro Piana Interiors Presents 'A Tribute To Cini Boeri' at Milan Design Week
Design

Loro Piana Interiors Presents 'A Tribute To Cini Boeri' at Milan Design Week

Featuring the Compasso d’Oro-winning “Strips” system, “Bobo” armchairs and “Botolo” chairs.

The Hypebeast Guide to Milan Design Week 2024
Design 

The Hypebeast Guide to Milan Design Week 2024

Featuring toilets by Samuel Ross, an installation by David Lynch, and rising stars aplenty.


Gucci To Reveal Ancora Design Project in Milan
Design

Gucci To Reveal Ancora Design Project in Milan

The project will include five special-edition objects, which will be available for purchase following the presentation.

Shake Shack Introduces the Matcha Cookies & Cream Shake to Its Menu for a Limited Time Only
Food & Beverage

Shake Shack Introduces the Matcha Cookies & Cream Shake to Its Menu for a Limited Time Only

Crafted with the finest grade if Uji matcha from Kyoto.

Aēsop Expands Its Sun Care Range With the Protective Facial Lotion SPF50
Fashion

Aēsop Expands Its Sun Care Range With the Protective Facial Lotion SPF50

Powered by niacinamide and sage leaf oils.

The NOMOS Club Campus Arrives in Bold New Colorways
Watches

The NOMOS Club Campus Arrives in Bold New Colorways

Introducing the Endless Blue and Nonstop Red in two case sizes.

Megan Thee Stallion Presented Anime of the Year to ‘Jujutsu Kaisen’ at Crunchyroll Anime Awards
Entertainment

Megan Thee Stallion Presented Anime of the Year to ‘Jujutsu Kaisen’ at Crunchyroll Anime Awards

While paying homage to ‘JoJo’s Bizarre Adventure’ with a custom outfit.

Breitling Readies a UK-Exclusive Superocean Limited Edition
Watches 

Breitling Readies a UK-Exclusive Superocean Limited Edition

Available in steel bracelet and rubber strap editions.


Hans Zimmer Details Building the Score for ‘Dune: Part Two’
Entertainment

Hans Zimmer Details Building the Score for ‘Dune: Part Two’

Following behind his Oscar-winning score for ‘Dune: Part One.’

New Balance Teams Up With BEAMS for BB550 “Crazy Navy”
Footwear

New Balance Teams Up With BEAMS for BB550 “Crazy Navy”

Tossed in several cool shades of blue. 

Yohji Yamamoto FW24 Is a Tale of Strength Personified by Volume
Fashion

Yohji Yamamoto FW24 Is a Tale of Strength Personified by Volume

Continuously proving why he’s a leader with over 50 years designing.

Issey Miyake FW24 Fuses Form and Function
Fashion

Issey Miyake FW24 Fuses Form and Function

With Satoshi Kondo continuing the famed designer’s legacy.

Mondo Reveals New X-Men Collectible Figures
Toys

Mondo Reveals New X-Men Collectible Figures

Ahead of the new X-Men animated series on Disney+.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.