Loro Piana Takes the Ryder Cup Off the Course
Translating nearly a decade of European team insights into a versatile collection.
Summary
- Loro Piana has sponsored the European Ryder Cup team since 2016, but the players’ exact scripting isn’t available to the public
- The brand aims to reshape golf perceptions by positioning it as a lifestyle activity rather than an elite pursuit
- Offering luxury fabrics like techno wool, Sea Island cotton and silk, the line is available at select boutiques and online
Although Italian luxury house Loro Piana has sponsored the European Ryder Cup team since 2016, one notable quirk remains: the actual clothing worn by players like McIlroy, Rahm and Lowry is not widely available for public purchase. True to form, Loro Piana maintains a quiet approach in discussing its Ryder Cup involvement. The logos on the trademark kummel-tone polos are strictly official Ryder Cup marks—no Loro Piana branding in sight—but those with an eye for detail will recognize the elevated fabrics and meticulous craftsmanship that define the Maison, whether in skiing, sailing or golf.For those who admire the styles of the often-victorious European team, replica Ryder Cup uniforms are available in Loro Piana’s New York, Paris and London boutiques. In addition, the brand has created a separate collection that channels the same attention to detail and dedication to natural fibers into a more versatile range of apparel. This collection is available at select Loro Piana boutiques and on the brand’s official website.The line explores golf and life en plein air, treating the Ryder Cup as an open-air laboratory where nearly a decade of insights inform how the brand crafts clothing for its wider clientele. The result is a neutral yet distinctive palette: core whites, beige and navy accented with the signature kummel tone and subtle logo details. Luxury fabrics abound, from techno wool trousers and wool boucle vests to storm system bomber jackets, Sea Island cotton polos and silk-printed scarves. A standout piece is the hero Golf Bag, constructed from silk and virgin wool and treated with the Bristol 3L Storm System waterproofing. The full collection can be explored on Loro Piana’s website.
