Zendaya Debuts Her First Co-Created Silhouette With On
As part of the duality-focused “Be Every You” campaign.
Summary
- For the next chapter in their collaborative endeavor, Zendaya and On have dropped another collaborative release and campaign
- Carried by the new footwear model, the Cloudzone Moon, the silhouette marks Zendaya’s first co-created sneaker with the Swiss brand
- Alongside the sneaker comes a capsule of apparel, also designed by Zendaya and Law Roach
Zendaya‘s partnership with On has evolved into a fruitful footwear innovation hub, churning out consistent reimagined models and captivating campaigns throughout their creative union. With just over a year under their collective belt now, the duo is now taking it to the next level for its “Be Every You” campaign, with Zendaya stepping into more of an active role as a designer and assisting on the co-creation of a new collaborative sneaker: the Cloudzone Moon.
In the cinematic “Be Every You” visuals – with the film directed by Bardia Zeinali – Zendaya dons looks styled by none other than her high fashion counterpart, Law Roach. The campaign is rooted in duality, a theme that’s hammered home in the cinematic accompanying film.
“Sometimes, it feels like the world is telling you who to be,” Zendaya opens the visual. “Too loud. Too quiet. Too much, but not enough. And maybe at some point, we’ve all tried to choose. But do we really have to?”
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“Movement has always been a part of how I connect with myself, and movement looks different for everyone,” Zendaya explained further in a press statement. “This story felt personal – a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me, it’s about embracing every little bit of ourselves, and being present in every version of yourself.”
Get your hands on a pair of Cloudzone Moon sneakers now, available at On’s webstore and brick-and-mortar stores globally.
