SEVENTEEN's MINGYU Stars in Calvin Klein's New Denim Campaign

Summary

• Calvin Klein unveiled a new denim campaign starring SEVENTEEN’s MINGYU
• The campaign showcases 90s-inspired styles with a new CK Emblem print
• The collection is now available online

Calvin Klein unveils its new Fall 2025 denim campaign starring K-pop artist MINGYU from the group SEVENTEEN. MINGYU was previously the star of Calvin Klein’s Fall 2024 campaign and returns with the star in a variety of 90s-inspired denim styles, from loose, straight jeans to a streamlined slim fit, all injected with a fresh, modern energy.

A central element of the season is the new denim featuring a CK Emblem print, a bold, all-over monogram that gives a clean, graphic edge to both jeans and trucker jackets. The new collection also revisits the brand’s classic 90s Straight Jean in fresh vintage and dark washes, offering rich indigo tones perfect for a modern, relaxed vibe.

For a sleeker silhouette, the Slim Jean hugs the body for a streamlined look that pairs well with layered basics. The Carpenter Jean provides a structured shape and a workwear attitude, while the 90s Taper Jean offers a sharply tailored fit that seamlessly bridges classic design with a modern feel. The campaign content begins to roll out today, August 19, on Calvin Klein’s social channels. The new Fall 2025 denim collection is now available to purchase on the brand’s official website. Take a look at the Hypebeast exclusive MINGYU for Calvin Klein campaign imagery above.