Rich Brian Returns (Rather Introspectively) With 'WHERE IS MY HEAD?'

The Indonesian 88rising rapper looks inward on the highly intentional self-produced record, enlisting a trusted cohort of collaborators to contribute, including Maxo Kream, Ski Mask The Slump God, and Toro y Moi.

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Summary

  • Marking his first full-length album in six years, Rich Brian has dropped WHERE IS MY HEAD?
  • Spanning 15 tracks, the LP features contributions from Toro y Moi, Ski Mask The Slump God, Maxo Kream, redveil, Charlotte Day Wilson, Kurtis Wells, and DAISY WORLD

While Rich Brian‘s internet presence hasn’t wavered in the past six years, his solo music output has – and his just-as-online fanbase hasn’t let him forget that in his Instagram comments. Taking a lengthy hiatus after his last longform release – 1999 in 2020, which was preceded by sophomore album The Sailor in 2019, and his 2018 debut, Amen – Brian has been busy in the interim.

As he returns to the scene with his new project, WHERE IS MY HEAD?, it’s clear the 88rising artist has spent the last few years deep in the depths of developing not only his artistic vision, but also navigating his psyche, the 15-track album a vessel for all of his discoveries along the way.

Having done a lot of looking inward in the past years – even up until the past few months, as he delayed the album due to feeling “incredibly inspired by the people, places, and sounds” around him – the genre-traversing WHERE IS MY HEAD? not only marks the most introspective release from the candid artist, but also what he believes to be his best.

“Went absolutely nuts on the production for all the songs, some of my fav lyrics and storytelling work I’ve done so far,” he wrote in an Instagram caption in which he also shared that he wrote most of the album “in a room by [himself], as “it just felt too personal to do any other way.”

Also signalling his most ambitious and honed-in longform drop, WHERE IS MY HEAD? revolves around a sharp, two-character concept, in which Brian plays both Movie Brian and Maestro Brian, the latter an alter-ego who scores for the former, his on-screen persona.

Right from the jump, the first track, “Senja” – which translates to “Dusk” in Indonesian – kicks off (and closes out) with an Indonesian intro, laying the groundwork for Brian to lay down his verse.

As for the features, the close-to-home collection of music sees contributions from a considered bunch of artists. “Every feature on this album has been so organic, from the making of the song, to thinking ‘wow ___ would sound crazy on this’ to me dming them with 0 expectations and having them actually respond n come through and some even willing to take notes & direction from me,” the musician reflected on Instagram, ultimately choosing to tap Toro Y Moi, Ski Mask The Slump God, Maxo Kream, redveil, Charlotte Day Wilson, DAISY WORLD and Kurtis Wells to offer their hand to the heartfelt soundscape.

1. Senja
2. Body High ft. Toro y Moi
3. Jumpy ft. Ski Mask The Slump God
4. Took A Breath
5. Butterfly
6. Fat Cats, Starving Dogs ft. Maxo Kream
7. Little Ray Of Light
8. Ma
9. Serpents!
10. Bumpy Road ft. redveil
11. Timezones
12. Is It? ft. Charlotte Day Wilson, DAISY WORLD
13. She ft. Kurtis Wells
14. Oh Well
15. Jelly Air Island

Stream Rich Brian’s WHERE IS MY HEAD? – out everywhere now.

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