Antigravity, Insta360's New Sub-Brand, Announces 'The World's First 8K 360 Drone'

Action camera company Insta360 took things to new levels today, literally, announcing a new sub-brand called Antigravity that is set to launch “the world’s first drone equipped with 8K 360-degree capture” early next year – the Antigravity A1.

Insta360 has been a comfortable leader in the 360-degree camera space for a while – but the Antigravity A1 is the company’s first attempt at taking the technology into the skies.

The newly unveiled drone features a dual-lens camera system with lenses on both the top and bottom, allowing it to capture its complete surrounds “with no blind spots.” Thanks to the included Vision goggles and Grip controller, together with Antigravity’s proprietary FreeMotion technology, users can look around freely in 360 degrees while piloting the drone using “intuitive hand gestures” – an experience unlike other drones and one the company describes as an “unparalleled level of immersion.”

As well as immersing users in flight, the Antigravity A1 can also inspire creativity once it’s back on land. Its 360-degree field of view captures angles users may have missed – or never even considered – and, as seen in its promotional video, a single take can yield multiple shots.

The Antigravity A1 weighs just 249 grams (about 0.5 pounds) and “meets regulatory requirements in most countries and regions,” according to the brand. “We didn’t want to just build another drone. We wanted to create an entirely new way to fly,” said BC Nie, Head of Marketing at Antigravity. “A1 is the first step in reimagining flight as something anyone can enjoy — something that is safe, intuitive, expressive, and endlessly creative.”

Insta360 has dominated the 360-degree camera market for years, with releases like its X Series setting the gold standard for consumer models. Just two weeks ago, however, the Shenzhen-based company’s nearby rival DJI unveiled the Osmo 360 – its very first 360-degree camera – in a move that was seen as a challenge to that dominance. Now, with the launch of its new sub-brand Antigravity and its upcoming A1 drone, the battle lines have been drawn – and it will be interesting to see how the companies’ rivalry unfolds.

Ahead of the new device’s launch next year, Insta360 is inviting creatives from around the world to “help shape the future of Antigravity products” with select participants being sent “a pre-production Antigravity A1 to test, explore, and share their ideas.” You can find more information on this at the brand’s website.

Antigravity A1 launches January 2026. Pricing has not yet been revealed, but stay tuned for more information as we receive it.