Tilda Swinton Leads a Hyper-Techno Uproar in Gentle Monster’s Latest “BOLD” Collection
Set in the brand’s conceptual space, the campaign blurs reality and virtuality in a hypnotic showdown.
Summary
- Gentle Monster unveils its 2025 “BOLD” Collection, featuring sculptural silhouettes and signature bridge details
- The campaign stars Tilda Swinton in HAUS NOWHERE, blending futuristic design with surreal performance
- The new collection is scheduled for a global release on September 6
Gentle Monster’s 2025 “BOLD” Collection marks a confident step into a new creative era, anchored by its signature bridge detail and distinctive, sculptural silhouettes. Designed to offer striking styling possibilities, the collection is presented through a striking campaign fronted by Tilda Swinton. Set within HAUS NOWHERE, the brand’s transcendent adn ever-evolving conceptual space, the visuals fuse Gentle Monster’s futuristic design language with Swinton’s magnetic presence.
In the campaign film, HAUS NOWHERE Seoul becomes a surreal stage where reality and virtuality seamlessly converge. Swinton commands the scene with unmistakable charisma, appearing to rally a group of Gentle Monster–clad “followers” into a dreamlike uproar. As a pulsing hyper‑techno soundtrack builds, she moves across the concrete stage in a performance that blends a trance-like dance with wizarding movements. The sequence reaches its climax as Swinton free-runs across the structure, scales the HAUS NOWHERE façade and fearlessly leaps from its height in a dramatic, stage dive.
Check out the campaign video below. The new “BOLD” collection will be released globally starting September 6, 2025. For more details, head over to Gentle Monster’s website.
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