Vero Pays a Visit to Gaetano Pesce's "Pescetrullo" for its Latest Campaign

Summary

• Vero has used an iconic building in Puglia designed by the late Gaetano Pesce for its latest campaign shoot
• Photographed by Mattia Greghi, pieces by the likes of Fredrik Paulsen and Jamie Wolfond are dotted around the house

Gaetano Pesce’s pastel-toned “Pescetrullo” has long been on the list of places to visit.

In the meantime, though, Italian design brand Vero (which actually hails from Puglia, the region in which the project is located) has taken us there.

Working alongside photographer Mattia Greghi, the studio took its objects and shot them in and around the house – the playful forms and Pesce’s architectural style being a match made in heaven.

The Pescetrullo is located on an olive grove in an area between Ostuni and Carovigno, and was designed by Pesce in collaboration with Gabriele Pimpini and Caterina Tognon.

Surrounded by traditional “trulli” buildings (typified by their conical roofs), the pastel, blocky offers a symbol of radical architecture in an area surrounded by tradition.

“In this suspended, almost surreal atmosphere, VERO’s objects — from colorful iron chairs to ceramic vases, lightweight bookshelves, and geometric modules — enter into conversation with the house itself,” the brand says.

“Clean lines and solid shapes settle naturally into the space, amplifying its tactile surfaces, earthy finishes, and the contrast between the artificial and the organic”.

Dotted around the space are pieces by the likes of Atelier Axo, Jamie Wolfond, Fredrik Paulsen, who have each been commissioned by Vero over the years to design pieces that feel reminiscent of old-school Italian design.

Take a peek around the Pescetrullo above, and head to the Vero website to find out more.