Dior Opens Four-Story New York City Flagship With Luxurious Spa

Summary

• Dior has opened its new four-story flagship in New York City, titled “House of Dior.”
• The shop includes the first-ever Dior Spa in the United States.

Dior has opened the doors to its freshly-renovated New York City flagship, situated just a couple of doors down from Christian Dior’s first retail space in the American fashion capital (opened in 1948!), on the corner of 57th Street and Madison Avenue.

Spanning four floors, the shop, formally titled “House of Dior,” was designed by world-renowned architect Peter Marino, who curated the space with a “pared-down yet warm” aesthetic. Inside a striking white stone facade, featuring floor-to-ceiling windows with an extravagant garden built by landscaper Peter Wirtz in collaboration with Marino, the retail outpost showcases the House’s latest women’s and men’s ready-to-wear, leather goods, jewelry, and fragrances.

On the fourth floor, however, the shop welcomes something completely different: the first-ever Dior Spa in the United States. There, the French label offers in-depth skin diagnoses as part of Dior Measurements, its advanced tool that can analyze your skin’s collagen, hydration, pH levels, and elasticity, as well as numerous other treatments, like facials (with tech including Cold Laser, Ultrasound, Microcurrent, LED, Cryotherapy, and Oxygen Infusion), light therapy, and serotonin-boosting “Happiness” sessions.

Last but not least, around the corner from the main boutique, shoppers can find the brand’s first standalone Dior Maison shop, which houses an assortment of bespoke decorative pieces, such as floral vases, wooden watch boxes, bronze trays, and brass candlesticks.

See Dior’s New York City flagship for yourself at the address below.

House of Dior
23 E 57th Street
New York, NY 10022