Lucky Blue Smith Fronts AMIRI's "Hollywood Noir" FW25 Campaign
Alongside Miles Caton, Inde Navarrette, Keith William Richards, and more.
Summary
- AMIRI has released its Fall/Winter 2025 campaign, “Hollywood Noir.”
- The sartorial delivery includes a series of short films starring Lucky Blue Smith, Miles Caton, and more.
AMIRI has unleashed a nocturnal Fall/Winter 2025 campaign, “Hollywood Noir,” galvanized by classic cinematic visions that have defined our view of the big screen over the last 100 years. “At night, after dark,” a cast starring Lucky Blue Smith and Miles Caton, as well as Inde Navarrette, Keith William Richards, Bethany Nagy, Julie Hardin, Claire Deloxier, and Leo Comanescu, performs in intimately scripted and choreographed shorts directed by Todd Tourso and shot on 35mm film by Drew Daniels.
Each film follows one character through a single night in Los Angeles. The first to be released stars Smith, who gets dressed for an evening on the town before heading to an opulent bar, where he socializes among the SoCal city’s glitterati. His wife, Nara Smith, offers a personal voiceover for the story, with key quips of advice: “Don’t mix metals. It’s like mixing drinks, makes you look sloppy.”
“The palette of the fashion informs our view of Los Angeles, a lens through which we view the cityscape – literally coloring our view,” AMIRI explained. “And each character, in turn, has their own distinct fashion, a defined style – from slick men’s tailoring with a languid Seventies silhouette, to sparkling embroidered crochet evening gowns, to embroidered velvet bomber jackets and glistening embroidered tuxedos. Every piece has meaning, expresses feeling.”
See AMIRI’s Fall/Winter 2025 campaign above, and watch the first short below.
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